About the Role

DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses.

To further this mission, we’re looking for a product marketing leader to grow and develop our Consumer product marketing team. As Director of Product Marketing for Consumer, you will be responsible for architecting our core Consumer product marketing strategy and for driving its success through the end-to-end marketing of DoorDash products and solutions. You’ll collaborate closely with product and business leadership to define new products that provide consumers with greater access to goods and services from their local economy. You’ll work across in-app, CRM, and paid marketing channels to encourage adoption of those products and services with new and existing DoorDash customers. As a leader, you’ll develop and grow your team by raising the bar for impact in this new function.

The ideal candidate will be comfortable operating at highly strategic and tactical levels, switching between them effortlessly. You won’t be afraid to roll-up your sleeves and own the success of a lunch. You will be deeply grounded in audience insights through partnership with research and by driving original research to better understand the needs of DoorDash customers. You will leverage those insights to build consensus and form trusted relationships to influence the direction of the product and business roadmaps. You will thrive on analytics and set a learning agenda for all projects that raises the bar for impact against engagement and business goals. 

This role is based out of our San Francisco or New York headquarters and reports to the head of Product Marketing. 

What You'll Do

• Hire and develop a best-in-class product marketing team to drive impact across the consumer product portfolio; laying out a vision and scaling the function
• Define a consumer product marketing strategy to encourage adoption of new features like DashPass and Pickup as well as new verticals like convenience and grocery
• Partner with research and analytics to build and act on customer segmentation; defining new opportunities to grow order frequency and clear target audiences for existing DoorDash features
• Build a trusted partnership with product and business leaders on the consumer team to influence the product roadmap to deliver on customer needs through new features and programs
• Establish infrastructure to monitor and regularly report on consumer perceptions of DoorDash and to track campaign performance
• Lead your team and drive campaigns that contribute direct bottom line impact on revenue and volume
• Define and manage comprehensive go-to-market plans including development of product positioning, communication of value proposition, launch strategy, and in-app marketing strategy

Qualifications

• BA, MBA preferred
• 8+ years of professional experience in marketing in a corporate or startup environment
• 2+ years of leadership experience managing and developing talent
• Experience building teams and departments from the ground up
• Proven track record of driving successful go-to-market launches that drive adoption and bottom line impact
• Fluency with data - including market/segment sizing, forecasting, and working with analytics to understand efficacy of campaigns before and after the fact

Why You’ll Love Working at DoorDash

• We are leaders - Leadership is not limited to our management team. It’s something everyone at DoorDash embraces and embodies.
• We are doers - We believe the only way to predict the future is to build it. Creating solutions that will lead our company and our industry is what we do -- on every project, every day. 
• We are learning - We’re not afraid to dig in and uncover the truth, even if it’s scary or inconvenient. Everyone here is continually learning on the job, no matter if we’ve been in a role for one year or one minute.
• We are customer obsessed - Our mission is to grow and empower local economies. We are committed to our customers, merchants, and dashers and believe in connecting people with possibility.
• We are all DoorDash - The magic of DoorDash is our people, together making our inspiring goals attainable and driving us to greater heights. 
• We offer great compensation packages and comprehensive health benefits.

About DoorDash

DoorDash is a technology company that connects customers with their favorite local and national businesses in over 4,000 cities and all 50 states across the United States and Canada. Founded in 2013, DoorDash empowers merchants to grow their businesses by offering on-demand delivery, data-driven insights, and better in-store efficiency, providing delightful experiences from door to door. By building the last-mile delivery infrastructure for local cities, DoorDash is bringing communities closer, one doorstep at a time. Read more on the DoorDash blog or at www.doordash.com. 

Our Commitment to Diversity and Inclusion

We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.