Engagement Marketing Manager, CRM at Instacart

| San Francisco
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OVERVIEW

 

Our marketing team is highly analytical, moves fast and is focused on one thing: getting more people to shop for groceries using Instacart. We’re looking for a talented Engagement Marketing Manager, CRM to join us. This person will be working directly with senior leadership across different teams and will be making a big impact on overarching company goals. Join us!

ABOUT THE JOB

  • Drive strategic growth initiatives focused on on-boarding, engagement, partnership marketing programs, and more.
  • Support conceptualizing, creating and executing retention and engagement initiatives via automated and personalized email marketing programs, push notifications and in-app messaging.
  • Manage lifecycle campaigns from end to end; strategy, calendaring, creative strategy, implementation, deployment, optimization, monitoring, reporting and analysis.
  • Set up and monitor complex journeys, triggers and automations with static and dynamic content
  • Ensure campaigns (including tests, segmentation and complex personalization logic) are set up and deployed accurately.
  • Partner with data scientists to uncover user insights, create and design an experimentation roadmap and execute a rigorous A/B testing agenda to enhance campaign effectiveness.
  • Collaborate cross-functionally with Design, Product, Engineering, and Data Science to deliver compelling new personalized customer journeys

ABOUT YOU

  • 3-4 years of hands-on experience managing CRM programs
  • Experience leveraging a complex marketing automation/CRM system like ExactTarget, Braze or Responsys
  • Fluency in HTML/CSS to build and debug emails ahead of each send
  • Deep knowledge in customer segmentation, list management, deliverability and CAN-SPAM laws
  • Creative and empathetic thinker; you care deeply about our customers and can build precise targeting as well as delightful, on-brand experiences.
  • Passion for data-driven marketing and building programs that drive incremental results
  • Team player and strong communicator
  • Excellent analytical and quantitative skills (SQL is a plus)
  • Experience in the on-demand economy a bonus

 

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Technology we use

  • Engineering
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SwiftLanguages
    • TypescriptLanguages
    • GoLanguages
    • ReactLibraries
    • ReduxLibraries
    • Ruby on RailsFrameworks
    • PostgreSQLDatabases

Location

Instacart SF (our HQ) is located in the Embarcadero district—a major transit hub with views of the Ferry Building, Treasure Island, and more.

An Insider's view of Instacart

What’s the vibe like in the office?

Family—its what I think of when someone asks me about the Instacart Finance team. It is ACCR-UAL world out there but all of us have each other’s back!

Sachin

Payroll Manager

What does your typical day look like?

Our team is hyper-focused on delivering value to our enterprise customers. We are shaking up the grocery industry and every day brings a new challenge. There's never a dull moment on the technical delivery team!

Nicola

Technical Project Manager

How has your career grown since starting at the company?

Instacart has given me the opportunity to grow my career significantly over the last 5 years. I started as an In-store shopper, became a Shift Lead, was promoted to Site Manager. Eventually, I transitioned into a new role on my current team at HQ and am expanding my coding skills with Carrot University, our internal coding bootcamp.

Annabel

Shopper Community Lead, Field Operations

How do your team's ideas influence the company's direction?

"I love being a part of the Care team because we genuinely care about the customers that use our platform and our employees who work hard to ensure a great experience. I get to play an integral role in helping us turn our Care vision into reality."

Kiha

Human Resources Director, Care

What are some things you learned at the company?

As a large company that is growing quickly, there is still a huge appetite for trying new things; in fact, it's the expectation. There is no 'cookie-cutter' approach.

Tonci

Senior Technical Recruiter

What are Instacart Perks + Benefits

Instacart Benefits Overview

Health & Wellbeing
At Instacart we offer generous employer contributions to healthcare for comprehensive medical, dental, vision and mental health. From flu-shot clinics to “take what you need” time off, we provide a holistic approach to supporting our employees' physical and emotional well being.

Family
We believe in supporting every parent within the Instacart family. Paid parental leave, a grocery credit, and sweet baby swag are offered to new parents. We aim to support parents returning to work with on-site Mother’s Rooms, our Parents @ ERG, and events like Bring Your Child to Work Day.

Food
We donut take food (or food puns) lightly at here Instacart. From giving all employees a free Instacart Express membership to celebrating milestones and cultural heritage months with food, to hosting a monthly AMA with our CEO called "the Scoop" (featuring scoops of ice cream), food is baked into our daily lives.

Culture
Partners with Nonprofits
Feeding America
Friends outside of work
Eat lunch together
Team owned deliverables
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Happy Hours
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Lunch and learns
Cross functional training encouraged
Promote from within
Online course subscriptions available
Customized development tracks
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