Growth Marketing Manager - Referral Program
Join a movement in which everyone can win. We started a movement in which everyone can win – shoppers, retailers, society and every person on our team. To play fair, trust people and reward them for doing the right thing. We see and feel the impact of our work as more and more people gain financial freedom and retailers grow across the globe.
Founded five years ago in Sydney, Australia, Afterpay has over 13.1 million active customers globally and more than 74,000 of the world’s best retailers around the world including Anthropologie, Revolve, DSW, GOAT, Finish Line, Levi’s, Mac Cosmetics, Ray-Ban and many others. Afterpay is on a mission to power an economy in which everyone wins.
Afterpay is completely free for customers who pay on time – helping people spend responsibly without incurring interest, fees or extended debt. Afterpay empowers customers to access the things they want and need, while still allowing them to maintain financial wellness and control, by splitting payments in four, for both online and in-store purchases. Afterpay is deeply committed to delivering positive outcomes for customers. We are focused on supporting our community of shoppers.
We trust in the next generation and share a vision of a more accessible and sustainable world in which people are rewarded for doing the right thing.
The Role
While Afterpay enjoys a healthy trend of organic growth, we use paid channels to boost our growth and communicate the values of BNPL and financial planning to potential customers. We are looking for a world-class growth marketing expert who will help us build a global growth machine to maximize the impact of every dollar spent. You will shape the future of Afterpay’s referral and partner strategies, working alongside a team of the industry’s top growth marketing experts and media buyers.
We are much more than our job descriptions, but here’s where you will begin….
As Afterpay’s Growth Marketing Manager, you’ll …
Set up a global strategy for how to make the most out of the company’s referral marketing investment, maximizing new user acquisition
Bring world-class expertise in paid and organic growth marketing
Develop and manage a global creative strategy that supports our friend-to-friend initiatives
Develop and implement a strategy for measurement, including attribution and experimentation, to establish incrementally of our referral efforts
Identify and implement marketing tech solutions to make the team more efficient
Formalize a process for the cross-functional team to generate, prioritize, and execute experiment ideas
Identify new potential referral and partner marketing channels
Work with vendors and internal stakeholders to set up an optimal technology solution for running referral marketing campaigns
Who are you? (Qualifications)
Like us, you’ll be deeply committed to delivering positive outcomes for customers and passionate about shaping the future of Afterpay.
5-7 years of growth marketing experience
Proven experience in strategizing referral marketing programs, impacting the growth trajectory of a business, at scale
Deep analytical rigor and experience with ROI, ROAS, and incrementally
Mar-tech tooling expertise
You like to keep it real with your actions, be brave with your decisions, do the right thing for all our stakeholders and shape the future with excitement.
How we reward you. We have a pay for performance culture so you can expect to be rewarded for high performance. We pride ourselves on fairness and offer a competitive total reward package made up of salary, incentives and benefits including the opportunity to enroll in our share matching plan.
We have a strong focus on health and wellbeing at Afterpay as we aim to support you to succeed in both your career and personal lives, such as providing employees with a corporate membership to Headspace. We offer a wide range of insurance programs so you have the flexibility to choose what is best for you. Afterpay covers 100% of the employee cost and 75% of the cost of your dependents.
We value diversity and a collaborative and inclusive environment where everyone feels they belong is important to us.
How to Apply: We don’t know what the future holds. That’s the exciting part; we show up and make it happen. If you’re brave, if you’re committed to doing the right thing and excited by this opportunity, click apply now!
Afterpay is continuing to hire for all open roles with all interviewing and on-boarding done virtually due to COVID-19. All new team members, in addition to current staff, will temporarily work from home until it is safe to return to our offices.