Head of Dasher CRM Marketing

| San Francisco
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About the Role

As the Senior Manager of Dasher CRM you will manage a team of Marketers responsible for managing the entire Dasher customer lifecycle through email, SMS, push notifications and in-app messaging. You will inspire a team, own business metrics and collaborate with all parts of the business to create and execute CRM strategies that move metrics and surprise and delight our Dashers.

What You’ll Do 
  • Coach and manage day to day operations of a team of marketers to deliver against business goals
  • Make important strategy and planning decisions including managing Dasher CRM budget
  • Partner with other leaders to identify important strategic initiatives that drive operational scale and efficiency
  • Drive the Dasher CRM strategy and oversee the creation of email, SMS, push and in app messaging to drive business impact (onboarding, retention and reengagement)
  • Use data to optimize marketing programs and deliver upon overall company goals
  • Proactively optimize and ensure the health of the channels via regular reviews of KPI/ metrics and channel health checks
  • Establish a strong working relationship with crossfuncational stakeholders in our Product, Strategy & Operations and Marketing teams
  • Accountable for defining, tracking and measuring KPIs, with ongoing efforts to continuously analyze data, identify trends, and implement optimizations to better drive our initiatives
Qualifications 
  • 7+ years experience in the retention marketing, customer engagement or operations with 3+ years managing teams 
  • Results-oriented with an exceptional track record of developing profitable retention programs and exceeding performance targets
  • Strong analytical skills; able to create data-driven strategies with large data sets
  • Highly motivated with an entrepreneurial spirit and ability to work independently, while also able to build strong internal relationships and consensus on initiatives
  • Passion for customer experience and increasing the value of customers 
  • Familiarity with CRM technology including Marketing Automation platforms and CRM tools
  • Ability to think and perform both tactically and strategically
  • Excellent interpersonal and team building skills including experience managing high performing teams
  • Able to pivot readily and react to real-time data
  • Career training on a Biz Ops team or proven tenure at a top strategy consulting firm
  • Bachelor’s Degree; Master’s degree a plus
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Location

Our office is located in the SOMA district, walking distance to many restaurants, bars, and public transportation.

What are DoorDash Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
Eat lunch together
Intracompany committees
Team owned deliverables
Team based strategic planning
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 16 weeks of parental leave for the primary caretaker. Acme Co. also provides 16 weeks of leave for the secondary caretaker.
Flexible Work Schedule
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Happy Hours
Parking
We offer employees Paid on-site garage parking.
Pet Friendly
Acme Co.'s pet policy is dog friendly daily.
Recreational Clubs
Relocation Assistance
Fitness Subsidies
DoorDash reimburses employees up to $75 per month on fitness activities.
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Acme Co. hosts lunch and learn meetings once per month.
Cross functional training encouraged
Promote from within
Online course subscriptions available
Paid industry certifications
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