At Fictiv, we’re inspired every day by our customers and teammates
You’ll have the opportunity to interact with some of the most renowned companies on the planet who make physical products loved by millions. You’ll be working with some of the highest quality and most talented vendors who produce what seems impossible to produce. You’ll be surrounded by a wicked awesome team (think PhDs, Ironmans, artists) who are obsessed with winning the hearts and minds of product engineers and designers who are literally building the future (think autonomous cars)... today.
WIIFU (What’s in it for you?)
You will be an integral team leader, responsible for driving the growth of our business and the reach of our content and brand. You’ll join a highly creative and effective marketing team that is delivering technical content that delights audiences and resulted in a strong brand and community. You’ll be responsible for expanding our demand generation programs into new channels to engage our target customers, ultimately driving pipeline for Fictiv’s business.
Impact in this Role
The Head of Growth will shape our demand generation and acquisition strategies to build out a scaleable, repeatable, pipeline generating machine. In this role you will drive growth marketing campaigns all the way from strategy to launch and scale. You will be an early member of our growth marketing team, reporting to the VP of Marketing, and will be empowered to shape and grow the team to achieve exceptional results. As the leader of this key function, you’ll manage and coach your direct reports, helping them deliver on ambitious targets, while rolling up your sleeves to work directly with the team and our customers.
What You’ll Be Doing
- Lead and grow our marketing growth team through hiring and coaching
- Foster an experimental mindset to test and improve performance across all acquisition channels
- Own the development and implementation of our multi-channel B2B acquisition strategy to maximize growth, ROI, and Customer Lifetime Value
- Drive strategy and execution of lead nurturing programs to engage prospects higher in the funnel and optimize conversion rates
- Define budget allocation and optimization across all acquisition channels
- Directly attribute leads, pipeline, and revenue to measure the ROI of our programs
- Strategize with the ABM, Product Marketing, and Sales teams to deliver campaigns to the right people, across the right channels, at the right time
- Be an ambassador of the Fictiv brand, developing programs that align with the company’s values
Desired traits
- 6+ years of experience in a B2B demand generation role; 2+ years experience managing employees
- Self-starter and multitasker; comfortable being an individual contributor and a manager and juggling multiple projects and driving them to completion
- Exceptional verbal and written communication skills
- Growth and data-driven mindset (testing, measuring, iterating)
- Strategic thinker who can translate business objectives into effective demand gen programs
- Familiarity with marketing automation tools: we use Marketo and Salesforce
- Team player and dedicated people manager passionate about learning and coaching
About Fictiv (www.fictiv.com)
Fictiv is transforming how teams design, develop and deliver the next generation of hardware products.
Fictiv is a manufacturing platform and the most efficient way to fabricate parts. Powered by a distributed network of highly vetted vendors, Fictiv provides the critical infrastructure teams need to streamline prototyping and accelerate development cycles. The online interface makes it easy for customers to get instant quotes, review manufacturing feedback, and manage orders—all through a single service.
We’re actively seeking potential teammates who can bring diverse perspectives and experience to our culture and company. We believe inclusion is the best way to create a strong, empathetic team. Our belief is that the best team is born from an environment that emphasizes respect, honesty, collaboration, and growth.
We encourage applications from members of underrepresented groups, including but not limited to women, members of the LGBTQ community, people of color, people with disabilities, and veterans.