Atlassian can hire people in any country where we have a legal entity, assuming candidates have eligible working rights and a sufficient timezone overlap with their team. As our offices re-open, Atlassians can choose to work remotely or return to an office, unless it’s necessary for the role to be performed in the office. Interviews and onboarding are conducted virtually, a part of being a distributed-first company.

Atlassian is looking for brand strategist to lead one of tech's most prominent brands into a new era of growth. The Jira brand lead will help craft positioning and messaging for the Jira brand and navigate how those stories come to life within the larger Atlassian brand portfolio to reach a global audience.

If you're able to take on the direct tasks of writing strategic briefs or digging into content production while also serving as a highly visible leader responsible for communicating a vision across an enterprise organization, well, then this role might be a good one for you.

In this role, you'll get to:

• Collaborate with key stakeholders to craft brand positioning and strategy for integrated marketing efforts
• Partner across creative, communications, editorial, events, as well as external vendors, to craft and execute key cross-GTM initiatives
• Act as a strategic partner to the creative team on development of branded content
• Manage vendor relationships end to end (SOW to project management), including but not limited to creative agencies, media partners, and other such vendors
• Manage project budgets & forecasting
• Coordinate and lead research and insights to drive project strategy and creative direction
• Work across a portfolio of brands and markets
• Partner closely with performance marketing and external platforms to develop and implement strategic media plan
• Report on campaign performance and make timely recommendations for optimization
• Partner with internal research and insights teams to monitor and react to brand metrics

On your first day, we'll expect you to have:

• 7+ years experience in brand marketing, brand planning, and/or brand management role
• Experience in or working with/managing creative and media agencies
• Experience developing brand positioning/platforms and managing brand portfolios
• Strong presentation, oral and written communication skills
• Critical thinking required for creating and implementing marketing plans and brand creative briefs.

It's great, but not required if you have:

• Familiarity with B2B SaaS marketing, but any brand experience welcome
• Experience developing organic branded content
• Experience with social media and community engagement

More about our benefits

Whether you work in an office or a distributed team, Atlassian is highly collaborative and yes, fun! To support you at work (and play) we offer some fantastic perks: ample time off to relax and recharge, flexible working options, five paid volunteer days a year for your favourite cause, an annual allowance to support your learning & growth, unique ShipIt days, a company paid trip after five years and lots more.

More about Atlassian

Creating software that empowers everyone from small startups to the who’s who of tech is why we’re here. We build tools like Jira, Confluence, Bitbucket, and Trello to help teams across the world become more nimble, creative, and aligned—collaboration is the heart of every product we dream of at Atlassian. From Amsterdam and Austin, to Sydney and San Francisco, we’re looking for people who want to write the future and who believe that we can accomplish so much more together than apart. At Atlassian, we’re committed to an environment where everyone has the autonomy and freedom to thrive, as well as the support of like-minded colleagues who are motivated by a common goal to: Unleash the potential of every team.

Additional Information

We believe that the unique contributions of all Atlassians is the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.

All your information will be kept confidential according to EEO guidelines.

If your experience looks a little different from what we’ve identified and you think you can rock the role, we’d love to learn more about you.

Learn more about Atlassian’s culture, interviewing flow, and hiring process by checking out our Candidate Resource Hub.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.