Lifecycle Marketing Lead
Our Company
Afterpay is transforming the way we pay by allowing customers to receive products immediately and pay for their purchases over four installments, always interest-free. The service is completely free for customers who pay on time - helping people spend responsibly without incurring interest, fees or extended debt!
Afterpay is offered by more than 55,000 of the world’s best retailers and has more than 10 million active customers globally. In the U.S. more than 5 million customers use Afterpay and is offered by more than 15,000 of the top fashion and beauty retailers across the country - including Anthropologie, Forever 21, DSW, GOAT, Finish Line, Levi’s, Mac Cosmetics, Ray-Ban and many others. We are currently available in Australia, New Zealand, the United States and the United Kingdom where the brand is called Clearpay. Our U.S. headquarters are located at the heart of the retail and business district in San Francisco, California.
Afterpay is on a mission to power an economy in which everyone wins.
Responsibilities:
Own a global retention metric (loyalty / Engagement/retention) and lead a cross-functional group of product and data experts to hit a company OKR
Design lifecycle marketing, always-on campaigns across email, push notification, SMS in-app /web channels to increase frequency, reduce churn and improve retention
Deeply understand AfterPay users and identify opportunities for growth and optimization at every stage of their lifecycle. Write creative briefs and partner with creative teams to design campaign assets that drive engagement and align with our brand guidelines
Work with CRM leads in AU, UK CA and more, to optimize campaigns for a global and local impact
Team up with the analytics team to design experimentation roadmaps and execute a rigorous A/B testing agenda to enhance campaign effectiveness. Work with data science to design ways to scale successful experiments
Experience:
7+ years of experience in a growth or marketing capacity, with demonstrated experience developing and analyzing lifecycle marketing campaigns (email, push, in-app)
Experince leading a cross-functioal pod to hit comapy goals
Deep experimentation experience and mindset with a proven track record of executing A/B tests, optimizing campaigns and translating data into insights
Strategic and analytical thinker - proficiency with SQL is a must. You are expected to write and interpret queries.
Creative and empathetic thinker; you always think customer first
Proven ability to work effectively with cross-functional teams, specifically with Product, Data Science, Engineering and Product Marketing
Thrives in fast-paced environments and can adapt quickly to shifting priorities
Benefits:
Competitive compensation
Medical, dental, vision insurance (100% covered!)
Mobile reimbursement and travel/commuter benefits
Cool office space in downtown San Francisco (that we hope to get back to soon!)
Fun company events & collaborative global team
Supportive environment
How to Apply
If you are brave, if you are committed to doing the right thing, if you always keep it real, and your background matches the description above then please apply today! Afterpay is continuing to hire for all open roles with all interviewing and on-boarding done virtually due to COVID-19. All new team members, in addition to current staff, will temporarily work from home until it is safe to return to our offices.