Marketing Operations Manager at Sensor Tower

| San Francisco
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Summary
This role is crucial to Sensor Tower’s growth and will be a key contributor to key initiatives. You’ll be working closely in a cross-functional role with Sales and Marketing to streamline Marketing campaigns. You’ll focus on building a smooth running Marketing Automation engine to be in sync with Sales with the ultimate goal of driving leads, pipeline and customer engagement. 
We are open to candidates being remote or on-site at our San Francisco Headquarters. If you feel that you have the skills and experience to fulfill all responsibilities, we'd love to hear from you.

Responsibilities

  • Own our Marketing Systems and Stack with the express goal of helping to drive leads, pipeline, and engagement 
  • Ensure our systems are set up so that we are collecting the right data in the right way at the right time. 
  • Utilize Marketo to build and execute marketing campaigns including campaign flows, email creation, developing dynamic content and complex nurture streams, landing page creation, form creation, webinars, lead scoring, and more
  • Refine integration between Salesforce and Marketo to ensure campaign tracking and proper ROI measuring for campaign analysis
  • Work closely with Marketing to run regular, scalable email and marketing campaigns
  • Identify marketing funnel improvement areas, and develop process/engagement solutions with the marketing and sales team
  • Own data (management and hygiene) including segmentation, data enrichment, and personalization for use in campaigns
  • Report on KPIs including test results, budget performance, and campaign success

What We're Looking For

  • 5-8 years of relevant campaign management experience
  • 3+ years using Marketo including solid understanding of its features, modules and usage scenarios, Marketo Certified preferred.
  • Must have hands-on experience with building email marketing campaigns, analyzing data, and creating reports.
  • HTML, JavaScript, and/or CSS a plus.
  • Familiarity with account-based marketing methodologies.
  • Ability to oversee a dynamic, fast-moving campaign and provide mentorship and motivation to an awesome, talented, hard-working team
  • Background in analyzing, presenting and building reports from ad platforms and translating them into spreadsheets and presentation decks, and synthesizing metrics into tactical recommendations
  • Proven track record of improving digital conversion rates through testing and campaign analytics feedback
  • Experience leveraging marketing technology (marketing automation, A/B testing, sales enablement, lead scoring, analytics)
  • Willing to work in a collaborative and results-oriented team environment
  • Motivation, drive and a self-starting attitude and strong attention to detail

Why Join Sensor Tower?

  • We were named one of the 50 Tech Companies to Know in 2020 by BuiltIn
  • We have not raised any additional funding beyond our $1 million Seed round! Our continued success with no outside funding speaks to our product, market size, and most of all, our people.
  • We have a birds-eye view of the entire mobile app ecosystem, and we keep our teams constantly abreast of the latest mobile app trends, news, and best practices.
  • You align with our Core Values: Customer-Focused, Innovative, Continuously Learning, Action-Oriented, Respectful, Data & Metrics-Driven.
  • We grant options to all of our employees because we recognize that everybody plays an integral role in our success; thus all employees should be invested in Sensor Tower (both figuratively and literally).
  • We offer catered lunch and dinner everyday, unlimited PTO, opportunities to join corporate sports leagues, flexible work hours, 401K, Boba Fridays, Project Juice First Fridays, team trips (white water rafting, Hawaii, and weekend Tahoe mansion trips to name a few), and more

Sensor Tower is proud to be an equal opportunity workplace. 
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. 
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. 
If you have a disability or special need that requires accommodation, please let us know.

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Technology we use

  • Engineering
  • Sales & Marketing
    • JavascriptLanguages
    • RubyLanguages
    • MarketoLead Gen

Location

We're right in the heart of the Financial District. From the Embarcadero and Montgomery BART stations, we're a quick 5-10 minute walk away.

What are Sensor Tower Perks + Benefits

Sensor Tower Benefits Overview

Our Benefits:

Flexible work hours
Unlimited vacation time
Health, dental, and vision insurance
Lunch and dinner catered daily
401K
Fully stocked kitchen
In-office massages

Our Culture:

Regular company outings/events
An open, collaborative, and trusting culture
Teammates that embody our core values
Annual team trips (Hawaii & Lake Tahoe so far!)
Corporate sports leagues
Project Juice First Fridays
Boba Fridays

Culture
Partners with Nonprofits
Sensor Tower provides our mobile app insights platform for free to non-profits that are using mobile apps to further their mission.
Friends Outside of Work
Eat Lunch Together
Open Door Policy
Team-Owned Deliverables
Open Office Floor Plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Flexible Work Schedule
Acme Co. provides employees with a flexible work schedule that includes Flexible start and end times.
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Sensor Tower hosts company outings on a quarterly basis ranging with activities like miniature golf, dinner cruises, bowling, and more. On an annual basis, we take company-wide vacations (Hawaii!).
Free Daily Meals
Sensor Tower provides lunch and dinner on a daily basis. The kitchen is full of employees making breakfast in the morning as well.
Game Room
We have monthly board game nights and we have a video gaming setup. Some of us may or may not have organized and participated in a Super Smash Bros tournament.
Stocked Kitchen
We have a fully-stocked kitchen with health and wellness in mind. From every type of milk-alternative and fruits & veggies to all types of protein and healthy snack bars, we'll keep you fueled.
Some Meals Provided
We provide lunch (EatClub) and dinner (Caviar) to our employees every day. We also have a stocked fridge for breakfast and snack time. You should see some of our employees' creative breakfast plates!
Happy Hours
Sometimes our Happy Hours are company-sponsored, but we often have employees put together a Happy Hour group themselves. Wing Wednesdays, Tiki bars and Karaoke are some of our favorite get-togethers!
Recreational Clubs
Sensor Tower sponsors corporate sports leagues. You can find our co-founder, Oliver, balling on the basketball court with other employees - and our softball team won first last season!
Relocation Assistance
Fitness Subsidies
We offer a $50/month Health and Wellness stipend to all employees. (Fun fact: This program was created by our Benefits Task Force committee. Go BTF committee!)
Professional Development Benefits
Job Training & Conferences
Though we don't have a set stipend, those that want to attend a conference for their own development are welcome to make a case and discuss with their manager.
Cross-Functional Training Encouraged
Promote from Within
Customized Development Tracks
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