Mobile Marketing Manager

| San Francisco
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OVERVIEW
Our digital marketing team is highly analytical, moves fast and is focused on delivering quantifiable results. In this role, you will be responsible for acquiring new Instacart customers. This person will be working directly with senior leadership across different teams and will be making a big impact on overarching company goals. Join us!
ABOUT THE JOB

  • Oversee strategy and day-to-day operation and growth of the Mobile ad campaigns on Google AC, ASA, and other mobile platforms
  • Execute tests, collect and analyze data, identify trends and insights
  • Optimize ad copy, expand and discover keywords on Apple Search Ads
  • Deliver against user activation and CPA targets
  • Track, report, and analyze campaign performance and conversion data
  • Effectively communicate channel performance and test learnings to the broader marketing team, to cross-functional partners, and to leadership.
  • Stay up to date with the latest developments in the industry; evaluate new technologies, strategies, and tactics


ABOUT YOU

  • 3+ years of experience managing paid mobile campaigns in-house and deep understanding of mobile app ecosystem
  • Well-versed in performance marketing, conversion, and online customer acquisition
  • Strong interpersonal, analytical, and negotiation skills
  • Excellent written and verbal communication skills, with an ability to frame up succinct recommendations
  • Ability to self-start, multi-task, deliver exceptional results and motivate others in a fast-paced, dynamic environment
  • Strong decision making and problem solving skills
  • Enthusiastic attitude; a passion for digital marketing and for using data to drive consumer marketing decisions
  • Strong knowledge of analytics, reporting, and data management tools
  • Bachelor’s degree or equivalent
  • Bonus: Proficient in MS Excel, SQL; Experience in the on-demand economy

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Technology we use

  • Engineering
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SwiftLanguages
    • TypescriptLanguages
    • GoLanguages
    • ReactLibraries
    • ReduxLibraries
    • Ruby on RailsFrameworks
    • PostgreSQLDatabases

Location

Instacart SF (our HQ) is located in the Embarcadero district—a major transit hub with views of the Ferry Building, Treasure Island, and more.

An Insider's view of Instacart

What’s the vibe like in the office?

Family—its what I think of when someone asks me about the Instacart Finance team. It is ACCR-UAL world out there but all of us have each other’s back!

Sachin

Payroll Manager

What does your typical day look like?

Our team is hyper-focused on delivering value to our enterprise customers. We are shaking up the grocery industry and every day brings a new challenge. There's never a dull moment on the technical delivery team!

Nicola

Technical Project Manager

How has your career grown since starting at the company?

Instacart has given me the opportunity to grow my career significantly over the last 5 years. I started as an In-store shopper, became a Shift Lead, was promoted to Site Manager. Eventually, I transitioned into a new role on my current team at HQ and am expanding my coding skills with Carrot University, our internal coding bootcamp.

Annabel

Shopper Community Lead, Field Operations

What are some things you learned at the company?

As a large company that is growing quickly, there is still a huge appetite for trying new things; in fact, it's the expectation. There is no 'cookie-cutter' approach.

Tonci

Senior Technical Recruiter

What are Instacart Perks + Benefits

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