Mobile Marketing Manager
OVERVIEW
Our digital marketing team is highly analytical, moves fast and is focused on delivering quantifiable results. In this role, you will be responsible for acquiring new Instacart customers. This person will be working directly with senior leadership across different teams and will be making a big impact on overarching company goals. Join us
ABOUT THE JOB
- Oversee strategy and day-to-day operation and growth of the Mobile ad campaigns on Google AC, ASA, and other mobile platforms
- Execute tests, collect and analyze data, identify trends and insights
- Optimize ad copy, expand and discover keywords on Apple Search Ads
- Deliver against user activation and CPA targets
- Track, report, and analyze campaign performance and conversion data
- Effectively communicate channel performance and test learnings to the broader marketing team, to cross-functional partners, and to leadership.
- Stay up to date with the latest developments in the industry; evaluate new technologies, strategies, and tactics
ABOUT YOU
- 3+ years of experience managing paid mobile campaigns in-house and deep understanding of mobile app ecosystem
- Well-versed in performance marketing, conversion, and online customer acquisition
- Strong interpersonal, analytical, and negotiation skills
- Excellent written and verbal communication skills, with an ability to frame up succinct recommendations
- Ability to self-start, multi-task, deliver exceptional results and motivate others in a fast-paced, dynamic environment
- Strong decision making and problem solving skills
- Enthusiastic attitude; a passion for digital marketing and for using data to drive consumer marketing decisions
- Strong knowledge of analytics, reporting, and data management tools
- Bachelor’s degree or equivalent
- Bonus: Proficient in MS Excel, SQL; Experience in the on-demand economy