Paid Search Analyst
Founded in 2012, Instacart is a leader in North American online groceries and one of the fastest growing companies in e-commerce. Instacart's same-day delivery and pickup services bring everyday essentials and fresh groceries to consumers in the U.S. and Canada in as fast as an hour. At Instacart, we believe that great people are the ingredients for success. We like to think that we are like a potluck, everyone brings something new, different and flavorful to the table. Our mix of thoughtful, inventive and neighborly employees work together to deliver our common goal, to make grocery shopping effortless, and give valuable time back to our customers. We believe that just as meals are best shared together, success is best shared together. If this excites you, then Instacart just might be the place for you. Welcome home.
Want to learn more? Lettuce show you the way!
Your day to day…
- Perform daily account management of pay per click accounts
- Setup and scale new campaigns on Google and Bing
- Identify opportunities for campaign optimization and execute - keyword expansion, bid optimization, ad copies and landing pages
- Provide data-driven recommendations to scale paid search marketing channels efficiently
- Design and conduct marketing experiments and incrementality tests on an ongoing basis
- Collaborate with Creative team to develop innovative and high-performing assets across all devices and formats
- Track, report and present campaign performance with internal stakeholders
You have…
We rely on our values to guide our decisions: Solve for the Customer, Every Minute Counts, This is Your Baby, Go Far, Together and Of Course, But Maybe. What does this mean for your role? We are looking for someone who has:
- 1+ years managing and executing Paid Search campaigns in-house, across major search engines
- Excellent quantitative and data analysis skills, proficiency in MS Excel
- Expert in scaling Paid Search campaigns while maximizing profits
- Thorough understanding of acquisition marketing and latest Paid Search trends
- Comfortable in a fast-paced and dynamic environment
- Bachelor’s degree or equivalent
- Bonus: experience in the on-demand economy
Want to see a slice of life at Instacart? Checkout #tasteofinstacart on Instagram and LinkedIn
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Instacart is committed to fostering a diverse work environment and proud to be an equal opportunity employer. As we highly value diversity in our current and future employees, we do not discriminate (including in our hiring and promotion practices) on the basis of race, religion, color, national origin, gender, gender expression, sexual orientation, age, marital status, veteran status, disability status or any other characteristic protected by law.