Personalization Marketing Manager

| San Francisco
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ABOUT THE ROLE:
You will assist in building out Udemy’s Personalization function. Using data and consumer insights, you will identify important behaviors and moments in a customer’s lifecycle. With the partnership of and feedback from cross-functional partners (creative team, email and onsite channel owners, product, etc.), you will make recommendations on when/where to reach students, and the right messaging/content strategies to achieve our goals. Your work will support the team’s pursuit of improving customer experience, driving loyalty and business performance, and impacting long-term value for Udemy students.
 
ABOUT YOU:
You are laser-focused on the customer and delivering positive experiences that align with Udemy’s goals and mission. You are a creative thinker, capable of putting yourself in the mindset of the customer, and developing messaging strategies to reach them. You are organized and comfortable managing deliverables for multiple projects at a time. The ideal candidate will have an analytical mindset and be comfortable working with data, an understanding of consumer marketing best practices within the B2C space, and a strong bias for action.
#LI-SD1

Here's what you'll be doing:

  • Develop expertise on our buyers, who they are, how they buy, and their key buying criteria; propose relevant messaging at different points in the student journey
  • Compose creative briefs that clearly communicate business objectives and best practices
  • Work closely with the creative team to identify and implement innovative messaging to drive conversions at scale
  • Identify trends and develop new insights in customer communications, recommend/execute responses to optimize campaign performance, customer value and retention
  • Propose new and outside-of-the-box ideas to help lifecycle programs drive results
  • Understand and evaluate existing programs and recommend improvements
  • Think big-picture about personalization; partner with data science to build the intelligence enabling us to personalize communications and touchpoints across countries, user segments, category affinities, etc. 
  • Partner with email and onsite channel teams to QA new programs, ensuring they are accurate across channels: on-site, email, mobile web and mobile app

We’re excited about you because you have:

  • 4+ years experience in consumer marketing, with demonstrated experience implementing programs through email, onsite, and push channels
  • Excellent oral and written communication skills with colleagues at all levels
  • Experience reviewing creative (copy, imagery, design) and providing clear feedback for improvement
  • Strategic thinker with excellent critical thinking skills
  • Strong attention to detail, organized, and efficient with the ability to rise to the occasion under tight timelines and pressure
  • Comfortable driving results and growth in-line with company objectives and goals
  • Experience with A/B testing and optimization, including iterative content testing
  • Experience at an online marketplace or tech company desired
  • Demonstrated experience partnering with product, data science, and engineering stakeholders to deliver results strongly desired
  • A professional demeanor, positive attitude, and strong desire to learn!

About Udemy
We believe anyone can build the life they imagine through online learning. Today, more than 35 million students around the world are advancing their careers and passions by exploring and mastering new skills on Udemy, and expert instructors are able to share their knowledge with the world. Through our global marketplace and our solutions for businesses and governments, we connect people everywhere with the skills they need for success in work and life. We’re a close-knit bunch that enjoys problem-solving and collaboration, and we share a serious belief in the power of learning and teaching to change lives. Udemy’s culture encourages innovation, creativity, passion, and teamwork. We also celebrate our milestones and support each other every day.
Founded in 2010, Udemy is privately owned and headquartered in San Francisco’s SOMA neighborhood with offices in Denver (Colorado), Dublin (Ireland), Ankara (Turkey), Gurugram (India), and São Paulo (Brazil).
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Technology we use

  • Engineering
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • ReactLibraries
    • DjangoFrameworks
    • HadoopFrameworks
    • CassandraDatabases
    • HiveDatabases
    • WordpressCMS
    • SalesforceCRM
    • MailChimpEmail
    • MarketoLead Gen

Location

SOMA

An Insider's view of Udemy

How would you describe the company’s work-life balance?

I’ve been really impressed by the work-life balance at Udemy. Each team has the freedom to choose a schedule and system that works for them. Everyone is committed to the success of their team and Udemy as a whole, and this flexibility and trust enables each of us to work in a way that helps maximize our impact.

Katie

Full Stack Web Development Software Engineer, Instructor Loyalty

How do you collaborate with other teams in the company?

As a member of the Marketing Efficiency Decision Science team, I help determine how Udemy can invest money efficiently. We partner with all levels of the Marketing and Finance teams to align our goals and drive implementation. We also work with the Data Products and platform team to ensure we utilize the most robust models and architecture.

Silvia

Data Scientist II

How does the company support your career growth?

Udemy provides me with daily opportunities to grow as an engineer. My manager genuinely cares about my career plan and professional growth. In every project that we’ve chosen for me to work on, I had the chance to improve my weaknesses and demonstrate my strengths. It is so important to feel valued at work, and Udemy has been doing a great job.

Duygu

Senior Staff Engineer

How do you make yourself accessible to the rest of the team?

My philosophy goes beyond normally scheduled one-on-ones, which I regard as simply guaranteed check points. I have a truly “interrupt me anytime” policy, so my staff feels comfortable enough to talk with me at any moment. My team is my work-family and, as with my own family, it is a top priority for me to be there to support them.

Justin

Senior Data Science Manager

What are Udemy Perks + Benefits

Culture
Intracompany committees
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Stocked Kitchen
Happy Hours
Parking
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Promote from within
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
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