Product Marketing Manager - B2B Solution at Udemy

| San Francisco
Sorry, this job was removed at 4:19 a.m. (PST) on Tuesday, September 22, 2020
Find out who's hiring in San Francisco.
See all Marketing jobs in San Francisco
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
About Udemy for Business
In today’s rapidly evolving skills landscape, our mission is to help employees do whatever comes next. 
Built for businesses striving to lead through changes and be at the forefront of innovation, Udemy for Business (UFB) offers a subscription to Udemy’s top-rated courses. Leading organizations including PayPal, Lyft, Adidas, Booking.com, and Audi choose Udemy for Business to upskill their workforce and drive learning forward.
The Udemy for Business Marketing team is responsible for finding, growing and engaging organizations of all sizes that are in need of a modern, fresh, and engaging learning platform. We are directly responsible for generating revenue for the business and we drive strategic direction. We’re growing our team rapidly and building out a best-in-class B2B marketing team.
About the role:
As the Product Marketing Manager - Content Strategy and UFB Instructor, you will own the strategic vision and go to market for the Udemy for Business content collection (across technical skills, business skills, and our International Collection) and help define the product needs of Udemy for Business instructors. You will own the positioning and messaging of our content by deeply understanding the product, industry, and customer profile of Udemy for Business buyers and end learners. You will work with the Content Strategy team to position and launch courses that drive success and revenue growth for this business. You will own competitive intelligence for similar products to clearly articulate our value and differentiation and partner with the sales team to close opportunities.

Here's what you'll be doing:

  • Content Strategy:
  • -Own the vision, objectives and key success metrics for the Udemy for Business course collection 
    -Create compelling messaging and positioning and lead the GTM for strategic course launches
    -Be the expert and voice for Udemy for Business’ dynamic content model and instructors
    -Strategize and define product enhancements to solve Content team pain points 
    -Maintain and increase customer engagement through Sales and Customer Success enablement
    -Lead general competitive research for online learning providers and similar type of B2B learning platforms and products to enable sales, CS and product teams
  • UFB Instructor:
  • -Deeply understand Udemy for Business instructor needs and persona
    -Partner with product to make Udemy for Business instructors successful 
    -Bring awareness and marketing opportunities to highlight Udemy for Business instructors and their content 

We're excited about you because you have:

  • 2+ years of experience in product marketing
  • Proven success with enterprise Saas B2B software product experience
  • Excellent relationship-building skills that can work across teams in different locations and functions
  • Strong leadership and presentation skills that can communicate complex business products in a simple, compelling way
  • Strategic, analytical thinking capabilities and a data-driven mindset
  • A customer-centric approach in everything you do to make into go-to-market & product development processes world-class
  • A proven ability to manage multiple projects in a fast-paced environment
  • Excellent communication and presentation skills
  • Experience with CRM (eg. Salesforce, Marketo), SQL, Excel, Powerpoint, Google Docs 

About Udemy
We believe anyone can build the life they imagine through online learning. Today, more than 35 million students around the world are advancing their careers and passions by exploring and mastering new skills on Udemy, and expert instructors are able to share their knowledge with the world. Through our global marketplace and our solutions for businesses and governments, we connect people everywhere with the skills they need for success in work and life. We’re a close-knit bunch that enjoys problem-solving and collaboration, and we share a serious belief in the power of learning and teaching to change lives. Udemy’s culture encourages innovation, creativity, passion, and teamwork. We also celebrate our milestones and support each other every day.
Founded in 2010, Udemy is privately owned and headquartered in San Francisco’s SOMA neighborhood with offices in Denver (Colorado), Dublin (Ireland), Ankara (Turkey), Gurugram (India), and São Paulo (Brazil).
Udemy in the News
Udemy Raises 50 Million at a 2 Billion Dollar Valuation from Japanese Publisher Benesse
Paid Paternity Leave Should be the Norm in the U.S.
Breakdown of Most In-Demand Skills for 2020—Finance, Marketing, Sales and Engineering
How Investing in Yourself Today Will Set You Up for Career Success Tomorrow
Feedback Isn’t the Problem, but the Way That We Deliver It Is Broken

Read Full Job Description
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Technology we use

  • Engineering
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • ReactLibraries
    • DjangoFrameworks
    • HadoopFrameworks
    • CassandraDatabases
    • HiveDatabases
    • WordpressCMS
    • SalesforceCRM
    • MailChimpEmail
    • MarketoLead Gen

Location

SOMA

An Insider's view of Udemy

How would you describe the company’s work-life balance?

I’ve been really impressed by the work-life balance at Udemy. Each team has the freedom to choose a schedule and system that works for them. Everyone is committed to the success of their team and Udemy as a whole, and this flexibility and trust enables each of us to work in a way that helps maximize our impact.

Katie

Full Stack Web Development Software Engineer, Instructor Loyalty

How do you collaborate with other teams in the company?

As a member of the Marketing Efficiency Decision Science team, I help determine how Udemy can invest money efficiently. We partner with all levels of the Marketing and Finance teams to align our goals and drive implementation. We also work with the Data Products and platform team to ensure we utilize the most robust models and architecture.

Silvia

Data Scientist II

How does the company support your career growth?

Udemy provides me with daily opportunities to grow as an engineer. My manager genuinely cares about my career plan and professional growth. In every project that we’ve chosen for me to work on, I had the chance to improve my weaknesses and demonstrate my strengths. It is so important to feel valued at work, and Udemy has been doing a great job.

Duygu

Senior Staff Engineer

How do you make yourself accessible to the rest of the team?

My philosophy goes beyond normally scheduled one-on-ones, which I regard as simply guaranteed check points. I have a truly “interrupt me anytime” policy, so my staff feels comfortable enough to talk with me at any moment. My team is my work-family and, as with my own family, it is a top priority for me to be there to support them.

Justin

Senior Data Science Manager

What are Udemy Perks + Benefits

Culture
Intracompany committees
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Stocked Kitchen
Happy Hours
Parking
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Promote from within
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
More Jobs at Udemy53 open jobs
All Jobs
Finance
Data + Analytics
Design + UX
Dev + Engineer
HR
Marketing
Operations
Product
Project Mgmt
Sales
Content
Operations
new
Remote
Design + UX
new
San Francisco
Operations
new
San Francisco
Marketing
new
San Francisco
Finance
new
San Francisco
Design + UX
new
San Francisco
Finance
new
San Francisco
Operations
new
San Francisco
Finance
new
San Francisco
Data + Analytics
new
San Francisco
Design + UX
new
San Francisco
Finance
new
San Francisco
Operations
new
San Francisco
Data + Analytics
new
San Francisco
Finance
new
San Francisco
Data + Analytics
new
Peninsula
Developer
new
San Francisco
Developer
new
San Francisco
Sales
new
San Francisco
Developer
new
San Francisco
Sales
new
San Francisco
Developer
new
San Francisco
Sales
new
San Francisco
Developer
new
San Francisco
Marketing
new
San Francisco
Finance
new
San Francisco
Data + Analytics
new
San Francisco
Project Mgmt
new
San Francisco
Sales
new
San Francisco
Marketing
new
San Francisco
Developer
new
San Francisco
Marketing
new
San Francisco
Data + Analytics
new
San Francisco
Marketing
new
Remote
Operations
new
San Francisco
HR
new
San Francisco
HR
new
San Francisco
Developer
new
San Francisco
Data + Analytics
new
San Francisco
Developer
new
San Francisco