Product Marketing Manager

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More than seven billion people depend on farms for healthy and affordable food. By 2050, the global population will surpass nine billion and farmers will need new ways to deliver on this surging demand. They’ll be seeking options that both sustain the environment and help them to be economically viable, and are increasingly turning to the world’s leading Farm Management Software (FMS), Granular.

We're looking for a Product Marketing Manager to develop and execute go-to-market strategy and tackle the biggest opportunities to connect our farmer customers with innovative digital products that they will love.

At Granular, you’ll have the opportunity to work with a top-tier leadership team with proven entrepreneurial expertise to reshape the $3 trillion agriculture industry. We’re growing quickly and looking for proactive, intellectual, and versatile individuals to join our team in San Francisco to improve the lives of our farmers.

What You’ll Get to Do:

  • Deeply understand and empathize with our farmer customers and develop robust knowledge of our products, organization, and competitive landscape. Synthesize and share that information with the broader company.
  • Drive go-to-market strategy and execution, including customer segmentation, positioning, and messaging for products and feature launches in collaboration with Product teams to achieve business results.
  • Support the selling process with the development of Sales and Customer Success enablement materials and tools.
  • Analyze and report on performance of marketing programs to identify areas for improvement and continuously test and iterate to optimize.
  • Manage multiple simultaneous project plans, timelines, and business partners to deliver results.

Our Ideal Candidate:

  • 3+ years of product marketing experience in a fast-paced SaaS company, primarily B2C or B2SMB products
  • Bachelor’s degree required, MBA a plus
  • Marketing freemium product(s) with free-to-paid responsibilities a plus
  • Experience in agriculture industry a plus
  • Exceptional written, verbal, and interpersonal communication skills
  • Ability to prioritize and flexibly adapt to evolving business needs and rapid product development
  • Demonstrates initiative and ownership with strong attention to detail and organization
  • Ability to quickly build strong, productive relationships with diverse teams and individuals
  • Effective problem-solving through ambiguous situations and decision-making skills using data and experimentation
  • Ability to work at both strategic and tactical levels

Perks and Benefits:

  • Upward mobility. We are growing quickly and need talent who can tackle increasingly challenging and exciting roles
  • Generous Vacation
  • 401k Matching Program
  • Commuter Benefit Program and Stipend
  • Employer sponsored Medical, Dental, and Vision
  • Vision and Dental FSA and Dependent Care FSA
  • Family, Maternity and parental leave
  • Paid Adoption Leave and Adoption Assistance
  • Learning and Development Programs
  • Open floor plan, dog-friendly offices

Who We Are:

Granular is Farm Management Software (FMS) that is helping thousands of farmers to build stronger farms today and steward their lands for generations to come. Granular uniquely combines an industry-leading support team with the most recommended suite of easy-to-use powerful software to help farmers and their teams run all aspects of their farm business. From financials to agronomy to operations, farmers are now able to make data-driven decisions with greater confidence in an increasingly challenging environment.

Granular was founded in 2014 with the mission of helping farmers run more profitable and efficient business instead of maximizing bushels. Built as a collaboration between several of the most advanced family farms and top technology investors including Google Ventures, Granular is widely credited for launching the first modern, built in the cloud and mobile-centric FMS in 2014. In 2017, Corteva Agriscience acquired Granular to bring together the best technologists, scientists, and entrepreneurs from across the world with its global presence and deep resources to serve the needs of farmers through the transformative effects of digital technologies.

Today, our over 400 passionate employees are on a mission helping our customers solve their problems today and for food demands in the future by shaping agriculture through continuous innovations in farm productivity, profitability, and environmental sustainability.

Granular is San Francisco-based, with offices worldwide. Granular is an independent, wholly-owned subsidiary of Corteva Agriscience (NYSE:CTVA), a spin off of DowDuPont™. Learn more about our company and people at http://granular.ag/, Twitter, @GranularAg, and Instagram, @Granular_Ag, or facebook.com/GranularAgriculture/

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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Location

731 Market Street , San Francisco, CA 94103

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