Product Marketing Manager - Core Business
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Clever is looking for a Product Marketing Manager to join our team in San Francisco. This role knows the ins and outs of our core users—what excites them, what’s top of mind—and how Clever solves their biggest pain points. You have deep customer empathy and back up your insights with data from the product, NPS surveys, and market research.
This position includes both inbound and outbound marketing tactics and collaborates closely with product teams to drive Clever’s core business. You’ll be working on a product with incredible reach, with 60% of U.S. K-12 schools using Clever today. This position reports to the head of product marketing.
You will:
- Partner closely with cross-functional stakeholders, such as product, engineering, design, customer success, and executive leadership
- Use a data-drive approach to plan strategic campaigns, including messaging, sales enablement, and program reporting
- Develop product messaging and value propositions for Clever’s core group of users in order to drive awareness, adoption, and ongoing product usage
- Tackle complex problems with a strategic mindset and collaborate cross-functionally to build consensus, leveraging project management expertise
- Leverage quantitative and qualitative insights to fully understand Clever’s core users and influence their behavior
- Use key metrics and engagement patterns to measure performance of marketing programs
You should have:
- At least 5 years marketing experience with a focus on product marketing
- Experience telling engaging customer stories with internal and external stakeholders; you are a skilled storyteller as much as you are a marketer
- Experience driving business outcomes through data
- Experience balancing perfectionism with pragmatism in a growing environment
- Experience distilling technical products, such as an API, to a general audience
- Creativity in tackling business opportunities
- An interest in working on complex challenges in education
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