Senior Brand & Marketing Manager
Company Description
Wish is a mobile e-commerce platform that flips traditional shopping on its head. We connect hundreds of millions of people with the widest selection of delightful, surprising, and—most importantly—affordable products delivered directly to their doors. Each day on Wish, millions of customers in more than 160 countries around the world discover new products. For our over 1 million merchant partners, anyone with a good idea and a mobile phone can instantly tap into a global market.
We're fueled by creating unique products and experiences that give people access to a new type of commerce, where all are welcome. If you’ve been searching for a supportive environment to chase your curiosity and use data to investigate the questions that matter most to you, this is the place.
Job Description
Wish is looking to hire a Senior Brand & Marketing Manager to develop and execute brand and marketing strategies for its key business offers targeting consumers but also potential partners and merchants. Working cross-functionally with many teams across the organization - Product, Business Development, User Acquisition, Merchant Acquisition and more - the Senior Brand & Marketing Manager will lead go-to-market strategies ranging from top-of-funnel awareness down to lower-funnel conversion campaigns. This is a high visibility role with the opportunity to have a direct impact on the business of Wish.
Part of the Brand team, you will feed into the overall Brand Marketing strategy. Your responsibilities will include:
What you'll be doing:
- Drive comprehensive brand & marketing strategies for Wish key business offers (e.g. Wish Local, 1Sansome, Merchant Acquisition, product features like new payment methods or Gift Cards & incentive programs like Limited Quantity Deal among others)
Define the branding around those key business offers - from audience definition, development of core value proposition, positioning and messaging
Develop go-to-market plans for consumers or potential partners and merchants tailored to each business offer - from driving awareness and engagement to building the brand and increasing trust or conversion to sales
Create cohesive media strategies utilizing owned (e.g. email, in-app banners, push notifications, social media) as well as paid channels
Collaborate with Product, Business Development, User Acquisition, Merchant Acquisition and more
Take a data-driven approach to campaign strategy and measuring focusing investments on the most impactful outcomes and specific KPIs
Qualifications
Bachelor’s degree or higher in Business, Marketing or other related discipline
5-7+ years managing brand strategies and end-to-end marketing campaigns at an advertising/marketing agency and/or in-house
Strong analytical skills, comfortable reviewing and analyzing business performance metrics, KPIs, ability to pivot when the data tells you.
Self starter with an independent working style and the ability to think strategically, creatively, and at scale
Experience partnering with and influencing key stakeholders
Ability to manage multiple projects simultaneously with competing priorities and deadlines
Well-rounded interpersonal skills and experience interacting with diverse personalities and cultures
Preferred Qualifications:
Experience working within a multinational business and with other cultures
Startup experience
Experience in the technology, gaming, ecommerce, media or other related industry
Non-English language a plus
#LI-RS1 #LI-Remote
Additional Information
Wish values diversity and is committed to creating an inclusive work environment. We provide equal employment opportunity for all applicants and employees. We do not discriminate based on any legally-protected class or characteristic. Employment decisions are made based on qualifications, merit, and business needs. If you need assistance or accommodation due to a disability, please let your recruiter know. For job positions in San Francisco, CA, and other locations where required, we will consider for employment qualified applicants with arrest and conviction records.
Individuals applying for positions at Wish, including California residents, can see our privacy policy here.