Hinge Health is pioneering the world's most patient-centered Digital Musculoskeletal (MSK) Clinic. We reduce MSK pain, opioid use, and surgeries by pairing advanced wearable technology with a comprehensive clinical care team including doctors of physical therapy, physicians, and board-certified health coaches. Available to millions of members, Hinge Health is the #1 Digital MSK Clinic for health plans and employers, including Boeing, Salesforce, and US Foods. 

Hinge Health has raised $436M to date with offices across San Francisco, Austin, Chicago, Denver, Minneapolis, Portland, Seattle and more.

We are looking for a Director of Product Marketing team who will proactively drive cross-functional alignment on the needs of the customer to influence product roadmap and competitive positioning.

WHAT YOU'LL ACCOMPLISH

• Go-to-market strategy and B2B product adoption: Drive solution definition, positioning, messaging, differentiation, and reasons-to-believe that underpin our brand story, brand message, and go-to-market that ultimately improves retention and revenue generation.
• Customer feedback loop: Drive customer listening to incorporate the voice of customer in roadmap development (especially w/ R&D) to improve enterprise customer and participant adoption and satisfaction.
• Consistent competitive marketing execution: Collaboration and influence across R&D and commercial leadership teams to ensure 100% consistent messaging and that sales teams are ready to tell the Hinge Health story, handle objections, and communicate points of competitive differentiation.
• Competitive Intelligence: Identify top competitive threats and inform business leaders through market monitoring, research and competitor insight reports

WHAT WE'RE LOOKING FOR

• 10+ years experience specific to Product Marketing, or Product and Marketing combination in B2B healthcare industry. Health care tech a plus
• Deep market knowledge of H&B benefits buying process, digital health, and MSK market
• Track record of developing B2B2C GTM strategy & messaging that accelerates product adoption based on deep understanding of B2B2C customer journey
• Research skills - primary and secondary to support insights, business intelligence and survey needs
• Project management skills to manage multiple projects at once, recommend prioritization, timelines and processes to ensure all success criteria are met.
• Creative problem solver who is able to think outside of the box and independently to deliver information on fluid concepts that require interpretation and resolution of ambiguity for clarity with partners.

WHAT SHAPES OUR COMPANY

• Hustle: Has a bias for purposeful action and finds creative ways around problems.
• Effective communication: Can articulate a vision to teams, collaborate with cross-org stakeholders, deliver feedback, and everything in between.
• Frugal: Shows good judgment in using limited resources -- time and money.
• Trust: Takes ownership, is a role model for the team, and empowers them while holding them accountable.
• Learn-it-all: Constantly honing their marketing craft, and up-to-date on business landscape and best practices.

WHAT YOU'LL LOVE ABOUT US

• Competitive compensation with meaningful stock options
• Medical, Dental, Vision, Disability and Life Insurance (We cover 100% of your premium and 75% for your dependents) 
• FSA/HSA accounts
• Family & fertility benefit through Maven Clinic
• 401K match 
• 3 months paid parental leave
• Professional Development budget 
• Monthly wellness benefit
• Generous mental health stipend
• Noise-cancelling headphones
• Work from home policy
• Opportunity to join a fantastically talented, diverse, and passionate team at a pivotal time in the company’s lifecycle

 If you're interested, we'd love to hear from you. No recruiters, please.

Hinge Health is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

We celebrate diversity and are committed to creating an inclusive environment for all employees.

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