Who we are:

MasterClass is transforming online education by enabling anyone in the world to learn from the very best.  We are deconstructing what makes an actor able to cry on demand, how an athlete defies gravity, and what it takes to write a bestseller.  Our online learning content is available to students anywhere anytime, which supports our mission to ignite the greatness in others.

We are a quickly growing VC-funded startup based in San Francisco, with additional offices in Los Angeles.  We have created online classes taught by famous masters— Gordon Ramsay, Serena Williams, Neil deGrasse Tyson, Sara Blakely, David Sedaris, Bobbi Brown, Timbaland, Anna Wintour and many more to come.

Since launching in 2015, we have been growing our team. Apply now to find out more about what we are doing behind the scenes.

The role

Reporting to the Senior Brand Director, the Senior Brand Marketing Manager, Enterprise will be responsible for the development and management of all communications and go-to-market plans to generate and accelerate the growth of our Enterprise product.. This role will own campaign and sales assets end to end, executing programs that grow and retain B2B accounts leveraging pre-existing marketing programs to generate and accelerate enterprise revenue. The ideal candidate is a thoughtful and creative marketer that has previous experience marketing to B2B consumers. They will be a strong connector with the ability to collaborate and drive cross-functionally. This role must be a champion for the MasterClass enterprise consumers and members and be an advocate for our brand in everything that they touch. 

Responsibilities

• Developing multi-touch marketing programs that deliver engaged leads to sales
• Work alongside other product and brand marketing team members to develop programs that will drive upsells, cross sells and renewals for our enterprise accounts
• Work cross-functionally with content, talent, product, and operations partners seamlessly as the marketing lead at each stage of the enterprise lifecycle
• Use data and insights to inform recommendations 
• Own reporting and analysis on enterprise marketing programs, ensuring programs perform against goals and are continually optimized
• Drive the development of thought leadership and sales enablement content for enterprise accounts including but not limited to playbooks, email campaigns, etc.
• Create and present thoughtful plans to the broader marketing team ensuring that cross-channel partners have the detailed information needed for successful launches across Brand led initiatives.  

What skills do I need? 

• Bachelors degree in Marketing, Advertising or related discipline
• 3-5 years of experience in a marketing role focusing on B2B (either at an advertising agency or on the client side)
• Experience partnering directly with sales teams within a retail, media, content or a consumer lifestyle brand 
• Strong organization, presentation and writing skills
• Ability to influence and collaborate with peers, work effectively cross-functionally
• Creative instincts/confidently have a recommendation or strong POV
• Experience and eagerness to leverage data to make decisions. Ability to identify and interpret patterns from a blend of qualitative and quantitative data points
• Excellent communicator, attention to detail and ability to multitask
• Ability to work in ambiguous situations and to problem solve
• Prioritize projects and manage time accordingly
• Knowledge of Marketo, Salesforce, Demandbase and other marketing tools is a plus

At MasterClass, we believe we put our best work forward when our employees bring together ideas that are diverse in thought. We are proud to be an equal opportunity workplace and are committed to equal employment opportunity regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law. In addition, MasterClass will provide reasonable accommodations for qualified individuals with disabilities.  If you have a disability or special need, we would like to know how we can better accommodate you.