Hinge Health is pioneering the world's most patient-centered Digital Clinic for back & joint pain. Hinge Health’s Digital Clinic is the #1 musculoskeletal (MSK) solution for employers and health plans. MSK conditions are the #1 medical spend for US employers. Hinge Health is finally making it easier to bring expert-recommended care to millions of patients by being the first company to combine wearable-sensor guided exercise therapy with 1-on-1 health coaching, physical therapy, and patient education. Only Hinge Health has clinically validated outcomes across 4 peer-reviewed studies showing reductions in: chronic pain, opioid use, anxiety, depression, absenteeism, and costly surgeries.

4 in 5 employers with a digital MSK solution partner with Hinge Health and we are poised to triple our customer base again in 2020. Hinge Health has raised $126M to date and has 450+ employees across our San Francisco, Portland, Minneapolis, Chicago, and remote offices.

We are looking for a Senior Manager, Demand Generation with a mission to generate & nurture qualified leads through integrated marketing campaigns (including email, multi-channel ABM, and paid ads).

WHAT YOU'LL ACCOMPLISH

• Lead, design & measure email marketing experiments to increase open rate, CTR, and response rate. And make campaign recommendations based on A/B testing and customer insights research.
• Lead paid ads strategy, execution, and optimization
• Convert leads to opportunities with best-in-class nurture campaigns
• Take our account based marketing to the next level with audience segmentation lists and increased personalization that increase engagement and conversion KPIs
• Collaborate cross-functionally to establish and maintain scalable best practice processes across marketing and sales.

WHAT WE'RE LOOKING FOR

• Experience building a digital marketing machine: Expertise in how to build a best-in-class digital marketing machine that integrates all channels (paid ads, social, email, website etc) to promote content (webinars, ebooks) and other marketing offers to drive lead generation and opportunity conversion across the funnel
• Strategic email marketing expertise: Expert in email marketing strategy and best practices as well as managing hands-on, high-volume email campaigns (Pardot experience preferred)
• Digital advertising expert: Experience in leveraging paid ads, particularly LinkedIn, as a viable channel for driving leads and conversions.
• Exceptional writer: Writes creative and memorable copy that is timely, relevant, and differentiates Hinge Health from the competition
• Enterprise-level demand gen strategy experience: Must have experience defining and driving strategic testing plans across all email streams (including nurture & re-engagement), paid ads (including retargeting), and ABM.
• Analytical (Data-driven): Partner with marketing ops to create and analyze campaign reports and dashboards to provide meaningful insights and recommendations
• Project management: Manage multiple campaigns at once and recommend prioritization, timelines & processes to ensure all success criteria are met
• Creativity: Ability to think outside the box to create new demand gen strategies and tactics (e.g. unique offer/CTA, new channel, etc.) 

WHAT SHAPES OUR COMPANY

• Hustle: Has a bias for purposeful action and finds creative ways around problems.
• Effective communication: Can articulate a vision to teams, collaborate with cross-org stakeholders, deliver feedback, and everything in between.
• Frugal: Shows good judgment in using limited resources -- time and money.
• Trust: Takes ownership, is a role model for the team, and empowers them while holding them accountable.
• Learn-it-all: Constantly honing their marketing craft, and up-to-date on business landscape and best practices.

WHAT YOU'LL LOVE ABOUT US

• Competitive compensation with meaningful stock options
• Medical, Dental, Vision, Disability and Life Insurance (We cover 100% of your premium and 75% for your dependents)
• 401K match 
• Daily catered lunches
• 3 months paid parental leave
• Professional development budget 
• Monthly fitness/gym reimbursement
• Annual mental wellness benefit 
• Noise-cancelling headphones 
• Work from home policy
• Opportunity to join a fantastically talented, diverse, and passionate team at a pivotal time in the company’s lifecycle

 If you're interested, we'd love to hear from you. No recruiters, please.

Hinge Health is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

We celebrate diversity and are committed to creating an inclusive environment for all employees.