Sr. Manager, Email Lifecycle Marketing
We are interviewing and onboarding 100% virtually at this time. PagerDuty is focused on inclusion and employee well-being by building a culture that isn’t location specific and gives equal opportunity to everyone—regardless of where you are working. Unless your job requirements make it necessary to be in a company office, you may choose to work in-office, remotely, or hybrid.
PagerDuty is looking for a Sr Manager, Email Lifecycle Marketing. As the email marketing lead, you will be responsible for establishing the direction for our customer lifecycle with a focus on nurturing leads down the funnel to New Logos. Working in a highly cross functional role, you will be the glue that brings together various email programs and messaging into a well aligned concentrated effort to drive overall revenue pipeline activity. This role will influence and collaborate with other marketing teams, Product Mgmt and Customer Advocacy to accomplish their objectives.
How you impact our vision:
- Define, champion, and drive customer email marketing programs focused on nurture campaigns to drive new logos and increase engagement
- Develop end to end email nurture campaigns to convert free trial and freemium accounts to paid subscribers as well as non-trial nurture campaigns such as webinar signups and registrations
- Build and lead the email lifecycle marketing team, acting as a player-coach while thoughtfully scaling the team and processes
- Partner with the Digital, Content, and Field Marketing teams, providing key input on how CRM will play a role to enhance the overall experience from prospect to lead
- Create user journey maps into CRM segmentation strategies, to ultimately deliver a personalized experiences at every touchpoint
- Understands our customer personas and derive insights to improve targeting, segmentation, and end-to-end user experience to nurture and convert
- Be the single point of contact and accountable across the entire organization for our email strategy as well as execution
- Collaborate closely with design team to implement email creative best practices on both desktop and mobile experiences
- Partner effectively with cross functional teams such as Marketing Ops, Data, and Content.
- Champion A/B testing to continuously improve performance and identify new opportunities
- Define KPIs and business objectives of each CLM program, including a weekly scorecard with KPI tracking
- Shares business results, analyses, campaign wrap up reports and makes recommendations for improvements and actions
Knowledge, skills and experience
- 7+ years of proven track record of creating email marketing strategies and driving business results. B2B marketing experience a plus
- 5+ years experience in lifecycle / nurture marketing
- 3+ years of experience managing a team
- Significant experience with customer journey mapping and marketing segmentation
- Ability to operate and excel at strategic as well as tactical levels --Willingness to roll up sleeves to get the job done
- Highly proficient in Excel (pivot tables, graphs, formulas, etc.)
- Analytical mindset and creative thinker to strategize and execute on A/B tests
- Skilled at influencing and collaborating cross functionally with Marketing Ops, Product, Design.
- Experience with CRMs and marketing automation platforms (ex. Iterable, Braze, Marketo, etc.)
- Excellent written and verbal skills, time management, decision-making, presentation, organizational and problem solving skills
- BA/BS degree in Business, Marketing, Communications or similar program, or equivalent work experience
Apply anyway! We extend opportunities to a broad array of candidates, including those with diverse workplace experiences and backgrounds. Whether you're new to the corporate world, returning to work after a gap in employment, or simply looking to transition or take the next step in your career path, we are excited to connect with you.
PagerDuty Offers
We are dedicated to providing a culture where our people are happy, enabled and inspired to do their best. One of the ways we do this is by developing a comprehensive total rewards approach that supports employees and their loved ones. As a global organization, our programs are competitive with industry standards and aligned with local laws and regulations.
Your package may include:
- Competitive salary and company equity
- Comprehensive benefits package from day one
- ESPP (Employee Stock Purchase Program)
- Retirement or pension plan
- Paid parental leave - up to 22 weeks for pregnant parent, up to 12 weeks for non-pregnant parent (some countries have longer leave standards and we comply with local laws)
- Generous paid vacation time
- Paid holidays and sick leave
- Paid employee volunteer time - 20 hours per year
- Bi-annual company-wide hack weeks
- Mental wellness programs
- Dutonian Wellness Days - scheduled company-wide paid days off in addition to PTO and scheduled holidays
- HibernationDuty - a week each year when everyone at PagerDuty, with the exception of a small, coverage crew, is asked to take a much needed break to truly disconnect and recharge
About PagerDuty
PagerDuty, Inc. (NYSE:PD) is a global leader in digital operations management, serving over 14,000 customers and 850,000 users worldwide, including 65% of the Fortune 100.
For the teams who build and run digital systems, PagerDuty is the best way to manage the urgent, mission-critical work that is essential to keeping digital services always on. We make it easy to handle any unplanned task, event, or opportunity, right away.
Led by CEO Jennifer Tejada, 50% of our board of directors is comprised of women, 45% of our managers are from underrepresented groups, and we are a proud member of the Pledge 1% Movement, committed to donating 1% Equity, 1% Employee time, and 1% Product to accelerate change in our communities. We are Great Place to Work-certified™ and our product is top rated in its category on TrustRadius.
From how we build our teams to who sits in the boardroom, we hope you can see yourself at PagerDuty.
Learn more: Social Impact; Inclusion, Diversity, & Equity; Culture
Additional Information
PagerDuty is committed to creating a diverse environment and is an equal opportunity employer. PagerDuty does not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, parental status, veteran status, or disability status.
PagerDuty is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. Should you require accommodation, please email [email protected] and we will work with you to meet your accessibility needs.
Our stewardship of the data of many thousands of customers means that a background check is required to join PagerDuty. We will, nonetheless, consider for employment qualified applicants with arrest and conviction records in a manner consistent with local requirements.
PagerDuty uses the E-Verify employment verification program.
