Product Manager, Growth
Coinbase has built the world's leading compliant cryptocurrency platform serving over 30 million accounts in more than 100 countries. With multiple successful products, and our vocal advocacy for blockchain technology, we have played a major part in mainstream awareness and adoption of cryptocurrency. We are proud to offer an entire suite of products that are helping build the cryptoeconomy, and increase economic freedom around the world.
There are a few things we look for across all hires we make at Coinbase, regardless of role or team. First, we assess whether a candidate demonstrates our values: Clear Communication, Positive Energy, Efficient Execution, and Continuous Learning. Second, we look for signals that a candidate will thrive in a culture like ours, where we default to trust, embrace feedback, disrupt ourselves, and expect sustained high performance because we play as a championship team. Finally, we seek people with the desire and capacity to build and share expertise in the frontier technologies of crypto and blockchain, in whatever way is most relevant to their role.
Read more about our values and culture here.
We’re looking for a Product Manager to lead customer acquisition for Coinbase’s consumer products. This is a highly visible and impactful role that will own the strategy and roadmap to acquire the next 100 million customers on Coinbase.
What You'll Be Doing (i.e., Job Duties)
- Define the product strategy/roadmap to acquire the next 100 million customers on Coinbase, and drive execution of the roadmap to achieve defined customer acquisition and growth goals.
- Manage a team of cross-functional stakeholders (including engineering, design and marketing) to define requirements, prioritize, and execute.
Key product areas you will own:
- Customer acquisition across all channels, including organic, paid, referrals, search, and partnerships
- Search engine optimization and strategy for increasing discovery of Coinbase properties from search engines
- Landing pages and public web content to drive traffic and engagement on Coinbase properties
- Conversion of visitors to signed up customers
- Product roadmap for marketing technology to scale an efficient performance marketing program
- Driving growth through referrals, affiliate programs, and distribution partnerships
- Web performance
What We Look For In You (ie. Job Requirements)
- 5+ years of product management experience
- Exceptional interpersonal communication, relationship management and organizational skills
- Deep analytic, prioritization and problem solving skills
- Previous experience working in software product management
- An entrepreneurial mindset with the ability to succeed in a fast-paced environment
- Experience as a PM on a high performing Growth team at a consumer tech company
Nice to haves
- Experience working on Acquisition, and/or marketing tech