Product Marketing Manager, Sales Enablement
About Lyra Health
Lyra is transforming mental health care through technology with a human touch to help people feel emotionally healthy at work and at home. We work with industry leaders, such as Morgan Stanley, Uber, Amgen, and other Fortune 500 companies, to improve access to effective, high-quality mental health care for their employees and their families. With our innovative digital care platform and elite provider network, 2.2 million people can receive best care and feel better, faster. Founded by David Ebersman, former CFO of Facebook and Genentech, Lyra has raised more than $680 million.
About the Role:
Lyra Health is looking for a Product Marketing Manager to focus on sales enablement and development of our go-to-market sales playbooks.
Responsibilities
- Drive product marketing and sales enablement plans to support revenue objectives across sales verticals
- Develop key messaging and positioning that highlight the unique qualities of Lyra’s Comprehensive Mental Health Care
- Build and deliver sales content across the sales cycle, including presentations, white papers, data sheets, videos, proposals
- Work with demand generation to create campaigns designed to resonate with benefit leaders based on their role, company size, industry, or top challenges
- Maintain and improve our knowledge of buyer personas and competition through qualitative and quantitative analysis
- Be the voice of our product by managing all product demonstration
- Coordinate with key stakeholders to ensure the smooth role out of content, tools, and processes
- Evangelize and our solutions at conferences, tradeshows, to analysts and customers.
- Build a world class team of product marketing managers to support our growing Sales and Marketing teams
Qualifications
- 4+ years of experience in product marketing with preference given to sales enablement experience.
- Proven success in driving all stage of the sales process
- Experience inspiring, effectively communicating with other, and managing a team of people
- Strong presentation skills with a eye towards designProven ability to create effective content across mediums
- Sales experience a plus
We are an Equal Opportunity Employer. We do not discriminate on the basis of race, religion, color, sex, age, national origin or disability.