Company Description

ServiceNow is making the world of work, work better for people. Our cloud‑based platform and solutions deliver digital workflows that create great experiences and unlock productivity for employees and the enterprise. We're growing fast, innovating faster, and making an impact on our customers' and employees' lives in significant and important ways. With over 6,900 customers, we serve approximately 80% of the Fortune 500, and we're on the 2020 list of FORTUNE World's Most Admired Companies.®
 
We're looking for people who are ready to roll up their sleeves and help us build on our incredible momentum, our diverse, engaged workforce, and our purpose to make the world of work, work better.
 
Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

Job Description

Senior Principal Growth Product Manager

 Work matters. It’s where we spend a third of our lives. And the workplace of the future is going to be a great place. We’re dedicated to bringing that to life for people everywhere. That’s why we put people at the heart of everything we do.
 
People matter. Our people have a passion for learning, building, and innovating. Whether you’re an engineer, a sales professional, a finance professional, or anything in-between, our roles aim to provide each person with meaningful impact and plenty of space to grow.

We are looking for an exceptional Product Growth Manager to lead growth strategy and directly influence the product roadmap of a new product for Site Reliability Engineers and App Developers. We believe they are the true guardians of distributed systems and architectures. You will be part of a strategic product management team working on building the next generation of software products and embracing a true Product Led Growth model 
 
ServiceNow is a customer-first company. We're big enough to have resources and scale but small enough that a single person has a surprising amount of ownership and can make a meaningful impact. We're curious, fun, a little intense, and kind of obsessed with helping our global customers thrive. Does that sound like an exciting place to work?

Key Responsibilities
Product growth strategies and tactics

• Define, own and execute the product growth roadmap to increase user base, activations, engagement, retention, referral and overall virality
• Identify key drivers of engagement growth to increase activation and retention and will own key metrics for the business as measure of success
• Inform pricing/packaging strategy for optimal user conversions across packages

Customer journeys and experiences

• Develop a deep understanding of our customer needs and advocate relentlessly for the best product user experience on their behalf through market research, experimentation, and user testing
• Own defining customer journeys, user flows, epics across various life cycle phases above including subscription account management

Experimentation & optimization

• Lead, align and influence PMs, Designers and Developers to build on existing product functionalities and features to increase user engagement (e.g., Own product roadmap around, Pendo or comparable in-product analytics/tours/onboarding to improve feature adoption and visibility of usage)
• Influence digital marketing and product marketing teams to provide direction for user acquisition, web strategy, branding, and product marketing campaign strategies
• Understand our user acquisition channels, user funnel and lifecycle of new and established user cohorts, identifying inefficiencies and new opportunities to improve growth metrics

 

Qualifications

To be successful in this role you have:

• 6 to 8 years of relevant product management experience in a fast paced, high growth agile SaaS environment
• Proven success in driving acquisition, activation and engagement of users in a digital sales SaaS sales model
• Proven success of increasing product and feature adoption through data driven product changes or enablement
• Experience designing, instrumenting tools and interpreting tests and analytics to drive decisions and improve product experiences
• Willingness to experiment and stellar ability to collaborate with PMs, Designers, Researchers, Engineering teams etc.
• Comfort with technical concepts around cloud software & applications
• Solid understanding of personas like Developers, DevOps and SRE personas and market segments
• Clearly present findings and recommendations from experiments to executives and key stakeholders
• A track record of strong cross-functional leadership, being an owner of business and product growth and getting projects from idea to GA

Additional Information

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at +1 (408) 501-8550, or [email protected] for assistance.

For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.