BlackLine automates and controls financial close processes for midsize and large organizations.

Sr Marketing Manager, Demand Generation

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Employer Provided Salary: 143,000-191,000 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.

Get to Know Us:
It's fun to work in a company where people truly believe in what they're doing!
At BlackLine, we're committed to bringing passion and customer focus to the business of enterprise applications.
Since being founded in 2001, BlackLine has become a leading provider of cloud software that automates and controls the entire financial close process. Our vision is to modernize the finance and accounting function to enable greater operational effectiveness and agility, and we are committed to delivering innovative solutions and services to empower accounting and finance leaders around the world to achieve Modern Finance.
Being a best-in-class SaaS Company, we understand that bringing in new ideas and innovative technology is mission critical. At BlackLine we are always working with new, cutting edge technology that encourages our teams to learn something new and expand their creativity and technical skillset that will accelerate their careers.
Work, Play and Grow at BlackLine!
Make Your Mark:
As BlackLine's digital marketing leader, you will focus on implementing innovative demand generation programs and be responsible for researching, building out, analyzing, and optimizing our paid media campaigns.

​ You will drive progressive and modern paid advertising strategies, execution, and creative analysis, working on diverse projects across various customer segments and verticals. You'll get to manage the digital marketing team while collaborating with external agencies and vendors to accelerate our business results.

​ This role is ideal for a data-driven individual with a deep understanding of B2B marketing and competitive dynamics and the ability to leverage innovative strategies to maintain consistent engagement with our audience and drive revenue growth .

​ Join us at BlackLine, the #1 accounting and finance SaaS solution provider , and contribute to our continued success ! ​
You'll Get To:

  • ​ Plan, implement, test , and measure multi-channel media campaigns to drive traffic to our website and increase inbound conversions
  • ​ Perform audience research to develop new campaign ideas for paid search and paid social
  • ​ Manage day-to-day performance across several media channels including Meta , LinkedIn, Google Ads paid search
  • ​ Collaborate with lifecycle marketing teams to design and implement the digital portion of marketing programs
  • ​ Regular optimization and monitoring of our campaigns , focusing on direct response and performance
  • ​ Analyze performance data and report on results, including campaign results across various customer segments to determine future investments
  • ​ Rapidly iterate on strategy based on data-driven findings
  • ​ Manage a team of paid media specialists
  • ​ Oversee and coordinate the work of external agencies and vendors to ensure alignment with our marketing goals and strategies
  • ​ Conduct customer segmentation and utilize ABM platforms (e.g., 6sense, Demandbase ) to target key accounts effectively
  • ​ Collaborate closely with the SEO team to enhance search and online visibility
  • ​ Serve as a digital SME within the GTM organization ​

What You'll Bring:

  • 7+ years of experience in digital marketing or demand generation within a B2B SaaS/Tech environment.
  • ​ Extensive knowledge of building and managing paid search (Google, Bing) and paid social (LinkedIn, Facebook, TikTok, Reddit) advertising campaigns.
  • ​ Familiarity with digital ad serving and tracking mechanisms, including pixels and URL parameters (UTM codes).
  • ​ Proven experience managing relationships with content creators and third-party agencies.
  • ​ Demonstrated ability to track and centralize campaign performance across multiple channels.
  • ​ Proficiency in CRM reporting tools, such as Salesforce.
  • ​ Experience with web analytics and attribution tools (e.g., Google Analytics, Dreamdata , HockeyStack , Bizible ) .
  • ​ Preferred experience with ABM platforms (e.g., 6sense, Demandbase ).
  • ​ Ability to derive trends and insights from data analysis.
  • ​ Skilled at managing multiple projects simultaneously, collaborating across functions, and maintaining focus on objectives .
  • ​ Proactively resolves or escalates issues to ensure campaign delivery goals are met.
  • ​ Collaborative team member with excellent communication and interpersonal skills.
  • ​ Demonstrates empathy towards our team, partners, and customers.

​ ​
We're Even More Excited If You Have:

  • ​ ​ Experienc e with Google Ads, Linkedin , Meta, 6sense ​ or Demandbase

Thrive at BlackLine Because You Are Joining:

  • A technology-based company with a sense of adventure and a vision for the future. Every door at BlackLine is open. Just bring your brains, your problem-solving skills, and be part of a winning team at the world's most trusted name in Finance Automation!
  • A culture that is kind, open, and accepting. It's a place where people can embrace what makes them unique, and the mix of cultural backgrounds and varying interests cultivates diverse thought and perspectives.
  • A culture where BlackLiner's continued growth and learning is empowered. BlackLine offers a wide variety of professional development seminars and inclusive affinity groups to celebrate and support our diversity.

BlackLine is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, race, age, religious creed, national origin, physical or mental disability, ancestry, color, marital status, sexual orientation, military or veteran status, status as a victim of domestic violence, sexual assault or stalking, medical condition, genetic information, or any other protected class or category recognized by applicable equal employment opportunity or other similar laws.
BlackLine recognizes that the ways we work and the workplace itself has shifted. We innovate in a workplace that optimizes a combination of virtual and in-person interactions to maximize collaboration and nurture our culture. Candidates who live within a reasonable commute to one of our offices will work in the office at least 2 days a week.
Salary Range:
USD $143,000.00 - USD $191,000.00
Pay Transparency Statement:
Placement within this range depends upon several factors, including the applicant's prior relevant job experience, skill set, and geographic location. In addition to base pay, BlackLine also offers short-term and long-term incentive programs, based on eligibility, along with a robust offering of benefit and wellness plans.

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What are Blackline Perks + Benefits

Blackline Benefits Overview

Healthy employees are happier and more engaged. At BlackLine, medical, dental, and vision coverage is taken care of by the company, along with unlimited paid time off and other perks to help you take care of your mental and physical health and wellness.

Your financial wellness matters too. we offer a 401(k) plan with matching, competitive compensation, and an employee stock purchase plan to ensure you keep current with your value in the marketplace and plan for your future. We also offer extensive career and personal development with a wide range of learning opportunities.

Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Employee resource groups
Employee-led culture committees
Flexible work schedule
Remote work program
Documented equal pay policy
Dedicated diversity and inclusion staff
Highly diverse management team
Mandated unconscious bias training
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance + Wellness
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
At BlackLine, we feel that paying 100% of our employees’ health benefits is 100% the right thing to do. Medical, dental, and vision are taken care of by the company.
Life insurance
Pet insurance
Wellness programs
Team workouts
BlackLine has been offering company wide virtual fitness classes such as, Aerobics and Yoga!
Mental health benefits
Financial & Retirement
401(K) matching
BlackLine has been offering company wide virtual fitness classes such as, Aerobics and Yoga!
Company equity
Employee stock purchase plan
BlackLine offers and Employee Stock Purchase Plan with the ability to buy stock at a discounted price.
Performance bonus
Charitable contribution matching
Child Care & Parental Leave
Childcare benefits
Generous parental leave
Family medical leave
Vacation + Time Off
Unlimited vacation policy
Generous PTO
Paid holidays
Paid sick days
Flexible time off
Floating holidays
Office Perks
Commuter benefits
Company-sponsored outings
BlackLine hosts company outings several times per year.
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Onsite office parking
We offer employees free on-site garage parking.
Fitness stipend
Home-office stipend for remote employees
Professional Development
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Continuing education available during work hours
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

We’re better together and know that amazing individuals make amazing teams. We also know that we bond through socializing and shared experiences. That’s how teams gel and support each other.

So, we like to play games together: table tennis, poker, and video games. We encourage company sports leagues and fitness groups. We relax with happy hours and team get-togethers, and we never let a holiday season go by without a celebration.

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