Senior Marketing Data Analyst

| San Mateo, CA, USA | Hybrid
Employer Provided Salary: 120,000-155,000 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.
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Sendbird is excited to add a position to our Data Analytics team! As a Senior Marketing Data Analyst, you will be synthesizing insights to drive critical decision-making and achieve successful business outcomes for our global organization. You will be an integral member of the Sendbird Data Analytics team with a strong dotted line to the Marketing and Growth team. You will be responsible for building strong partnerships, defining key metrics, ensuring instrumentation and data availability, and advancing analytic objectives across our business domains.

About the Team

The Data Analytics team is a part of the Revenue Operations organization that also includes Strategy/Planning, Marketing Operations, and Sales Operations. Across the lead-to-cash cycle, we own the processes, systems, and analytics for driving Go To Market leadership, alignment, and excellence.

Who You Are

  • An analyst with a strong voice for data-driven decision-making and 360 transparency.
  • A superstar who can go beyond the dashboard, able to deal with data from multiple sources and varying levels of completeness/accuracy.  
  • Deeply experienced with data enrichment, hygiene, transformation, and visualization.
  • A self-motivated individual with sound business/risk judgment.  
  • Able to create structure in ambiguous situations.
  • High emotional quotient and strong communication skills.
  • Effective in project management and working across teams.

What You Will Do

  • Work with relevant stakeholders to establish key metrics.  You will determine baselines/goals for major initiatives (e.g. quarterly OKRs) and for specific projects (campaign ROI, product adoption/usage, etc).
  • Partner with other teams to set up and onboard dashboards, train for self-sufficiency on usage and standard reporting, and field requests for more complex requests (joins, statistical analysis, etc).
  • Identify gaps in data and proactively solve them by aligning with stakeholders to ensure we are correctly instrumented and have availability of data in proper structure and formats.
  • Organize our data definitions, taxonomy, collection strategies, system hierarchies, etc.
  • Report weekly on key metrics with commentary on any significant changes.  Report monthly and/or quarterly on ad-hoc investigations to communicate any surprising trends or movements.
  • Analyze historical data to track performance, identifying levers for change, and areas for improvement.
  • You will be our champion for implementing data best practices across Sendbird’s global organization.

What You Bring

  • 5+ Years of experience as an Analyst or in a Data Insights role at a B2B Saas growth company.
  • 3+ Years of relevant experience in Inbound/Outbound Marketing measurement, Product Led Growth and Sales Led Growth, and Account-Based Marketing and Selling.
  • The ability to manipulate and query with SQL is mandatory;  Python and/or R is a plus.
  • Looker / Excel / Google Sheets guru.
  • Bachelor’s Degree with a science or technical focus, A Master’s degree is a plus.
  • Consulting experience is a plus.


Our US benefits include (but are not limited to)

  • 20 days PTO, 12 paid US company holidays, 5 sick days, 2 volunteer days, plus a rest/rejuvenation and birthday day off
  • Company subsidized medical, dental, vision insurance
  • Flexible Spending Accounts or Health Savings Accounts, depending on your selected health insurance plan
  • Equity program
  • 401K program
  • Parental leave 
  • Life and disability insurance
  • Be Your Best Self: An annual stipend of $3,500 (prorated by start date) for expenses ranging from professional development classes and training, to personality assessments, gym memberships, books, fitness classes, mental health services and massages

Pay Transparency

For cash compensation, we set standard ranges for all roles based on function, level, and geographic location. To determine our ranges, we utilize a variety of compensation data benchmarked against similar-stage growth companies. A reasonable estimate of the current salary range for this role is $120,000 - $155,000. This range is specific to the San Francisco Bay market. We consider several factors when making final compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, and other business and organizational needs which may cause your specific offer to vary from the amount listed above.

Flexible Work Policy

We offer a flexible work schedule at Sendbird. We also value collaboration and relationship building. With those values in mind, we require for all employees within an hour commute range of their local office to gather with their team in office three times per week as a minimum. Some of our roles require a more frequent in-office schedule. Please work with your manager to understand the office time requirements for your position.

What diversity and inclusion mean to us

There is no such thing as a perfect candidate and the best employees come from a wide range of backgrounds, experiences, and skillsets. Sendbird is a place where everyone can learn and grow. We respect, promote, and encourage diversity for equal employment opportunities and encourage you to apply if this role excites you.

About Sendbird

At Sendbird, we are building the most scalable and powerful chat API in the world with a mission to build connections in a digital world. Conversations have always been the way people build relationships and get things done and our goal is to put the power of conversations in the hands of every developer and brand by making apps more social through chat, voice and video.

Sendbird is rapidly growing unicorn start-up headquartered in San Mateo, CA with additional offices in; New York, London, Seoul, Singapore, and Bengaluru and has raised over $220M with a $1 Billion+ valuation from leading investors, including: ICONIQ Capital, STEADFAST Capital Ventures, Tiger Global Management, Shasta Ventures, Softbank Vision Fund 2, and Y Combinator.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • TypeScriptLanguages
    • AWS (Amazon Web Services)Services
    • FigmaDesign
    • IllustratorDesign
    • PhotoshopDesign
    • ZeplinDesign
    • Adobe CloudDesign
    • ShutterstockDesign
    • ConfluenceManagement
    • Google DriveManagement
    • Google DocsManagement
    • JIRAManagement
    • WordpressCMS
    • MarketoLead Gen


Our office is currently remote at the moment. However, we have a shared coworking space if you'd like to collaborate with your teammates in person.

An Insider's view of Sendbird

What's something quirky about your company?

What makes Sendbird so great is that we have a large employee presence in Korea and across the US. This has created a fun mixture of Korean and US cultures that really shows in our events and company chats.
Our employees really embody our core values and you can quickly make friends within the company as you already are aligned on so many levels.


Workplace Manager, US & EMEA

How do you collaborate with other teams in the company?

Our CEO kicks us off at the start of the week with a weekly stand that includes all teams. During this call, we discuss updates, hear customer stories, and can ask anonymous questions. Then throughout the week, we have a standing meetings with a variety of teams. Sendbird maintains a variety of chat channels in Slack for collaboration and for fun.


Customer Success Manager

How does the company support your career growth?

At a fast-growing startup like Sendbird, there are more opportunities and challenges to work on than there are people. More often than not, we may do things for the first time.
The culture here provides a safe space to not only accelerate our career growth but ensure we have the resources and tools in place to become our best selves in the process.


Program Manager

What is your vision for the company?

Sendbird’s mission is to help businesses build connections in a digital world. We believe conversations are at the heart of building relationships, and our vision is to power a billion people’s conversations on mobile apps every day across social, marketing, support, and transactional messaging experiences.



What are Sendbird Perks + Benefits

Sendbird Benefits Overview

Sendbird values our employees in a variety of ways. Perhaps everyone's favorite perk (besides great medical benefits and 401k) is our Be Your Best Self Boost. This is an annual allowance of $3500, based on joining date, that you can use to be your best self - attend a conference, go on a yoga retreat, purchase an e-bike. What makes you your best self? We also promote a global culture through our Global Citizenship Boost which is an annual allowance towards learning a new language. Additionally, we have company One Tables whereby Sendbird will sponsor a DoorDash meal delivery on a recurring basis and we eat lunch together via Zoom.

Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Flexible work schedule
Remote work program
Health Insurance + Wellness
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
We offer an annual allowance that can be used toward gym memberships. We also offer all US employees Flexible Spending Accounts or Health Savings Accounts, depending on your selected benefit program.
Mental health benefits
Financial & Retirement
Company equity
Child Care & Parental Leave
Generous parental leave
Family medical leave
Vacation + Time Off
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Some meals provided
Company-sponsored happy hours
Onsite office parking
Fitness stipend
Home-office stipend for remote employees
Professional Development
Job training & conferences
Promote from within
Continuing education stipend

Additional Perks + Benefits

Sendbird encourages its employees to explore their personal growth and development. We offer an annual stipend of $3,500 to help you thrive (prorated by start date) for expenses ranging from professional development classes and training, to personality assessments, to gym memberships, to books, to fitness classes, to mental health services, to massages!

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