Leads product design for consumer acquisition and zero-to-one innovation across financial products. Owns conversion-focused user journeys, AI-enabled experiences, rapid prototyping, research, experimentation, and end-to-end delivery. Partners with Product, Engineering, QA, Data, and executives to shape strategy, validate concepts, improve growth metrics, and ship impactful products. Sets design quality standards, mentors contract designers, and contributes to scalable design systems.