Lead Rula’s provider growth strategy and execution, including supply-side acquisition, activation, retention, growth modeling, unit economics, funnel analytics, and cross-functional go-to-market alignment. Partner with executive leadership to expand care capacity, build a scalable operating system, and establish performance metrics. Initially operate as a strategic individual contributor, then build and mentor a dedicated Strategy and Operations or GTM team.

Lead the expansion of in-person behavioral healthcare, with an initial focus on scaling psychiatry services and building office safety and suitability programs. Develop provider acquisition channels, value propositions, demand-generation strategies, and regulatory compliance processes. Own cross-functional strategic initiatives, analyze operational data, build financial models, communicate recommendations to executives, and support evolving company priorities.

Own the revenue operating model for a core B2B business unit, including GTM planning, targets, quotas, territories, capacity, funnel design, forecasting, and pipeline reviews. Partner with Sales, Marketing, Product, and Finance to improve growth economics, refine ICP strategy, and translate performance data into executive decisions. Lead cross-functional planning and manage a team while supporting the transition from growth to scalable execution.