Leads strategy, roadmap, and execution for Spotlight monetization and ad marketplace growth. Owns inventory expansion, advertiser demand, auction health, yield, measurement, and revenue outcomes. Partners with Product, Engineering, Data Science, Design, Partnerships, Sales, and content teams to translate consumer and content changes into marketplace requirements. Defines metrics, runs experiments, manages trade-offs, and communicates recommendations to executives while balancing monetization with user and ecosystem health.

Lead and scale global revenue-retention initiatives for Snap's Small and Medium Customers. Own strategy, go-to-market roadmaps, KPIs, and cross-functional execution (Product, Engineering, Sales, Marketing, Data). Plan, test, and scale growth programs to increase adoption and retentive revenue while presenting results to senior leadership.

Lead the strategy and growth for Snap's brand advertising, collaborating with cross-functional teams to optimize advertiser outcomes and build innovative products.