Owns digital M&A integration and product launch strategy for ServiceNow’s digital ecosystem. Develops integration playbooks, governance, sequencing, and decision frameworks; evaluates systems, teams, processes, costs, and execution risks; guides CRM, lead management, analytics, portal, authentication, branding, and customer migration decisions. Defines launch criteria and reusable playbooks, directs requirements for Product Managers and execution teams, and aligns senior stakeholders across M&A, Product, Marketing, Engineering, and Legal using analytics and metrics.