AppDirect, a B2B subscription commerce platform, has secured a $100 million investment from global investment group CDPQ. This funding will support the AppDirect Capital Invest program which offers technology advisors flexible capital to transform and scale their businesses while maintaining full ownership. The new investment increases the total program funding to $180 million.
The AppDirect Capital Invest program aims to empower technology advisors in today’s constantly changing channel market. It combines upfront, non-restrictive capital with the AppDirect Marketplace, allowing advisors to scale, innovate, retain their talent or make outside investments. The new funding enables AppDirect to offer technology advisors flexible capital solutions to suit their specific business needs.
AppDirect’s solution bridges technology providers, advisors and businesses to simplify how these entities buy, sell and manage technology. With this investment, AppDirect aims to support new financing options for the AppDirect Capital Invest program and continue bringing value to its technology advisors, helping them to drive growth and maintain control of their businesses.
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