Badge, a San Francisco-based operating platform for Apple and Google Wallets, has secured $17.1 million in total funding. That includes a $13.8 million Series A round led by TTV Capital with participation from Stripe, Synchrony Ventures and Infinity Ventures, as well as a previously completed $3.3 million seed round led by QED Investors and Infinity Ventures.
In the announcement on Thursday, Badge said it will use the new funding to “accelerate go-to-market efforts, expand product capabilities and deepen partnerships,” positioning itself as core customer infrastructure for enterprise brands.
Badge builds the underlying infrastructure that turns Apple and Google Wallets into interactive, data-driven customer engagement channels. From a single dashboard, companies can create and distribute digital wallet passes, push live updates, analyze performance and more.
“More people are leaving their physical wallets at home and relying entirely on their phones to transact. That shift creates an opportunity for businesses to use digital wallets as a direct connection point with customers,” Eric Senn, CEO of Badge, said in a statement.
As part of the investment, Lynne Laube of TTV Capital will join Badge’s board of directors.
