Laurel, a company leveraging AI for enterprise workflow optimization, recently secured $100 million in a Series C funding round. The raise, led by IVP, comes amid increased adoption of Laurel’s platform among professional services firms, and it will help Laurel scale its AI time platform.
The company’s product uses AI to automatically categorize, describe and analyze how professionals spend their time on administrative tasks. Laurel works to help firms connect time data with business outcomes to determine how to best allocate their resources and maximize profits. Its platform helps elucidate which workflows would benefit from AI and what agents should be automated.
“Nobody has ever mapped the input of time to the output of outcomes. Industries like legal and accounting are best at understanding their input, but still struggle to price value. On the flip side, industries like consulting and financial services understand value, but operate blind to the true cost of creation,” Ryan Alshak Laurel’s CEO, said in a statement. “This funding helps us solve this fundamental challenge while giving firms the data foundation they need to deploy AI strategically.”
