Customer relationship management platform Salesforce announced an upcoming addition to its AI-powered tech suite. The company signed a definitive agreement to add Redwood City-based Informatica to its ranks in a new acquisition. The deal, valued at $8 billion, will enhance Salesforce’s data foundation for deploying agentic AI.
Informatica operates a data management cloud that incorporates tools for connecting, managing and unifying enterprise data across cloud or hybrid environments. Its cloud-native capabilities, such as its data catalog, data integration, governance, quality and privacy, metadata management and master data management offerings, will allow Informatica to strengthen Salesforce’s enterprise data stack.
Salesforce’s Agentforce is a digital labor application that allows companies to provide autonomous, round-the-clock support to employees and customers. Adding Informatica’s capabilities to its tech stack will help Salesforce provide a unified architecture that enables AI agents to operate safely, responsibly and at scale.
