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Are You Focusing on the Wrong Set of Goals?
Nick Babich Nick Babich
Published on March 20, 2025

Are You Focusing on the Wrong Set of Goals?

Many product creators make a common but costly mistake — they focus too much on the business’ objectives and forget about their users. As a result, the products they design suffer from bad UX.

Stephen Ostrowski Stephen Ostrowski
Updated on March 20, 2025

What Awaits New Engineers to Cavnue? Software Engineer Crystal Nassouri Pops The Hood.

Joining a startup was a new experience for Nassouri. As she’s found, opportunity to make a difference has abounded.

Road infrastructure.
Ashley Bowden Ashley Bowden
Updated on March 20, 2025

Varo Bank Pulled in $63M, Waymo’s Test Driving, and More SF Tech News

There’s plenty of tech news to go around from last week’s developments in the Bay Area. Find out what each of these companies is up to. This is the Built In SF weekly refresh.

Charli Renken Charli Renken
Updated on March 20, 2025

Afropolitan Works to Build Network State Aimed at Fostering Black Community

Afropolitan is in the first stage of its four-part plan to create the world’s first digital nation.

Updated on March 20, 2025

Embroker Expands Leadership Team With New CTO Hire

The business insurance company brought on Gene Linetsky as its new chief technology officer.

Updated on March 20, 2025

How Company Perks and Benefits Have Evolved Since These Teams Went Remote

It doesn’t look like remote work will be leaving anytime soon, so Built In SF caught up with two companies to learn more about how they’ve adapted their perks and benefits in the past six months — from home office stipends to virtual happy hours — that keep their employees happy, healthy and connected.

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Jeremy Porr Jeremy Porr
Updated on March 20, 2025

Bookkeeping Platform Zeni Raises $34M Series B, Plans Aggressive Hiring Effort

Zeni’s AI-powered platform takes care of bookkeeping and accounting tasks for more than 100 startup customers and manages more than $500 million in funds each month, according to the company.

Olivia McClure Olivia McClure
Updated on March 20, 2025

Calling All Remote Workers! These 7 Local Companies Are Hiring

Seven local leaders weigh in on their companies’ growth plans for the year and remote-work cultures.

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Jeremy Porr Jeremy Porr
Updated on March 20, 2025

These 5 Bay Area Companies Topped Forbes’ Best Startup Employers List

Find out which local tech stars are making waves in the search for tech talent in the Bay Area.

Jeremy Porr Jeremy Porr
Updated on March 20, 2025

SafeBreach Raises $53.5M Series D, Plans to Double the Size of Its Team

The company’s software simulates hacker breach methods and runs continuous tests to identify weak points across network systems.

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