Teams at Adapty

Own product marketing for Adapty’s Flow & Paywall Builder, including positioning, demand generation, ABM, paid campaigns, webinars, launches, sales enablement, and funnel optimization. Set quarterly priorities for a small GTM team, create messaging and content, monitor lead quality and conversion, and collaborate with SDRs, Sales, content, design, and performance marketing to drive pipeline.

Lead Adapty’s content strategy and daily publishing across blog, social, community, and emerging formats. Produce authoritative data-driven industry reports, develop lead magnets and interactive tools, own content distribution and performance metrics, and partner with growth on PR and promotion. Hire and manage the content team, establish AI-native workflows, oversee localization, and drive reach, downloads, MQLs, and content-sourced pipeline.

Own and scale Adapty’s infrastructure platform across Proxmox, Ceph, bare metal, OVH, Hetzner, AWS, and GCP. Responsibilities include infrastructure as code, Kubernetes and cloud operations, cost optimization, cluster separation, reliability engineering, incident response, root cause analysis, runbook development, and support for PostgreSQL, ClickHouse, and Aerospike.