Teams at Ahrefs

Own paid acquisition end-to-end for Letaido: strategy, audience, creative, measurement, and budget. Build and test audience hypotheses, run systematic creative tests, prove incrementality and CAC/payback, integrate cross-functional inputs into ads, and use Letaido for reporting. Be hands-on in ad platforms initially and scale the program while feeding learnings back to product and marketing.

Lead product marketing for Letaido: define positioning and messaging, build launch processes and assets, create demo and video content, gather user feedback, own competitive intelligence, and produce proof (comparisons, case studies) while working hands-on with the product and team.

Build Letaidos partnerships end-to-end: identify and outreach to integration and co-marketing partners, negotiate and launch integrations and joint campaigns, grow agency/creator communities, drive partnerships that send users or revenue, and use Letaido to research and run outreach while improving the playbook for the company.