Teams at Apartment List

Own B2B pipeline generation and revenue outcomes through demand generation, events, campaigns, partnerships, content distribution, and full-funnel optimization. Lead a lean team, manage marketing investments, partner closely with Sales and GTM functions, oversee Salesforce handoffs and reporting, and execute high-impact national events. The role requires hands-on B2B marketing leadership, fast experimentation, executive presence, and accountability for bookings and pipeline.

Own and optimize paid search campaigns across Google Ads and Microsoft Ads to drive renter acquisition and improve ROAS. Identify keywords and audiences, run A/B tests, analyze performance data, report actionable insights, and collaborate with brand, analytics, product, and engineering teams. The role also contributes to performance marketing strategy, documents learnings, and monitors platform and algorithm changes.

Own marketing channel performance analysis, reporting, experimentation, dashboards, and measurement frameworks. Develop incrementality, LTV, and forecasting analyses; identify data quality risks; and translate complex findings into actionable recommendations for Marketing, Growth, and Finance stakeholders. The role requires strong SQL, BI reporting, marketing measurement, experimentation, and analytical communication skills, with AI tools used to accelerate analytics workflows.