Teams at Axtria - Ingenious Insights

Lead omnichannel orchestration strategy for pharmaceutical clients, integrating field and non-personal promotion channels across HCP and patient journeys. Design sequencing rules, trigger logic, next-best-action frameworks, and AI-enabled commercial engagement models. Govern cross-functional stakeholders, define performance KPIs, ensure regulatory and privacy compliance, optimize journeys using engagement data, and manage vendor, agency, and platform partnerships. Serve as a trusted advisor on pharma omnichannel best practices, AI, and marketing technology.

Lead commercial analytics and AI/GenAI initiatives for life sciences clients: drive delivery, P&L growth, business development, capability building, team leadership, and deployment of Axtria analytics to solve forecasting, marketing, and commercial strategy problems.