Teams at Bobbie

Manage integrated omnichannel marketing campaigns from planning through execution, aligning channel tactics, deliverables, timelines, and partners. Own the integrated marketing calendar and campaign workflows in Asana, partnering with creative and marketing teams on messaging and launches. Coordinate campaign performance reviews, identify learnings, and inform future strategies. Track competitive activity across channels while supporting cohesive brand storytelling and measurable business growth.

Own Bobbie’s digital growth product initiatives across acquisition, ecommerce, checkout, subscription, personalization, and AI-powered experiences. Lead experimentation from hypothesis through analysis, use customer and behavioral data to prioritize improvements, and partner cross-functionally with Design, Engineering, Data, Marketing, and Operations. Success is measured through conversion, funnel progression, checkout completion, average order value, subscription performance, experiment velocity, and incremental growth.

Leads end-to-end UX/UI design for Bobbie’s subscription and ecommerce experiences. Responsibilities include designing subscriber journeys, managing design systems in Figma, conducting research and usability testing, improving conversion and retention, ensuring WCAG accessibility, collaborating with Product, Engineering, Creative, Brand, and Lifecycle teams, and directing external contractors. The role also establishes design standards, manages project timelines, and delivers mobile-first experiences across web and mobile.