Teams at Bobbie

Leads Bobbie’s in-house UX/UI function, designs subscription experiences across web and mobile, and owns the design system and Figma standards. Conducts customer research, usability testing, funnel analysis, competitor analysis, and A/B testing to improve conversion and retention. Partners with Product, Creative, Lifecycle, Marketing, and Engineering on personalization and subscriber journeys. Manages agency partners, mentors designers, establishes workflows and accessibility standards, and guides projects from problem definition through delivery.

Leads consumer, category, market, and growth insights across infant formula and new ventures. Supports qualitative and quantitative research, opportunity sizing, commercialization, pricing, go-to-market strategy, KPI dashboards, syndicated data analysis, campaign evaluation, launch measurement, and executive reporting. Partners cross-functionally with Innovation, Marketing, Sales, Product Development, Finance, research agencies, and data providers to translate intelligence into actionable growth recommendations.

Leads Bobbie’s creator and community marketing function during an approximately eight-month maternity leave cover. Owns creator programs, influencer partnerships, ambassador initiatives, IRL events, community strategy, budgets, compliance, performance measurement, and team development. Partners with brand, growth, retail, product marketing, legal, and regulatory teams to drive awareness, launches, engagement, and growth through creator-led programs.