Teams at Boulevard

Lead product marketing for the Medspa vertical: own industry narrative, develop vertical GTM strategy, enable Sales/Success, run voice-of-customer and competitive research, and evaluate adjacent market opportunities to inform product and go-to-market decisions.

Own product marketing for Boulevards enterprise, multi-location segment: define ICP and positioning, build upmarket narrative and sales enablement, support strategic deals, and influence product strategy through structured buyer insights to drive win rates and platform adoption.

Design and deliver enablement strategy and content for CX teams to improve retention, satisfaction, and expansion. Use CX data and Gainsight health signals to drive coaching, training, and AI-enabled workflow improvements. Lead cross-functional projects, run workshops, monitor performance metrics, and act as a trusted advisor to optimize onboarding, renewals, and proactive customer management.