Teams at CG Life

Leads QA strategy, teams, processes, tooling, and delivery across digital marketing and technology projects. Oversees functional, data, analytics, accessibility, compatibility, automation, and regulatory testing for web, email, media, and analytics workstreams. Establishes quality metrics, manages capacity and defects, partners with technical and delivery teams, supports hiring and development, and drives standardization and continuous improvement for pharmaceutical and other regulated digital programs.

Leads CG Life’s integrated media group across earned, owned, paid, and corporate communications for pharmaceutical and life sciences clients. Responsibilities include setting group strategy, driving revenue and client growth, advising executive stakeholders, developing innovative AI- and data-enabled capabilities, improving media measurement, managing P&L performance, and leading approximately 30 professionals. Requires extensive pharma communications, agency leadership, business development, executive counseling, and integrated media experience.

Develop and execute digital marketing strategies for Life Sciences clients across diagnostics, CDMOs, and laboratory equipment. Lead discovery, research, audience strategy, channel recommendations, customer journeys, measurement plans, and digital roadmaps. Provide strategic client guidance, collaborate with brand, content, analytics, creative, and technology teams, and mentor junior strategists. Maintain strategic continuity across project-based engagements while applying current digital marketing trends and best practices.