Teams at Comfrt

Own Comfrt’s end-to-end customer lifecycle strategy across email, SMS, push, app, direct mail, loyalty, reviews, and other owned channels. Lead retention and loyalty initiatives to increase lifetime value, repeat purchases, engagement, and advocacy. Build segmentation, personalization, experimentation, measurement, and customer economics frameworks while partnering cross-functionally with Growth, Ecommerce, Data, Finance, Merchandising, Creative, CX, and Product. Lead the Retention & Loyalty team, budgets, agencies, and technology partners.

Lead Comfrt's fleece product vision and design direction across hoodies, sweatpants, outerwear and new categories. Own end-to-end product design, trend and fabric innovation, and commercial assortment strategy. Partner cross-functionally with merchandising, product development, sourcing and marketing to deliver high-quality, on-brand products. Build and mentor a high-performing design team and establish scalable processes to support rapid growth and execution.

The ASO Specialist optimizes Comfrt's app store presence, focusing on ASO strategies to enhance visibility, downloads, and conversion rates through analysis and collaboration with cross-functional teams.