Teams at Comfrt

Analyze digital customer journeys and site behavior to identify friction, explain marketing performance, and provide actionable insights. Maintain dashboards, support A/B and multivariate testing, collaborate with developers on tagging and tracking, and drive optimization to improve conversion and retention.

Lead customer analytics to inform acquisition, retention, and reactivation. Build segments, maintain BI dashboards, track marketing KPIs and A/B tests, and partner with cross-functional teams to translate insights into marketing and product strategies.

Lead and scale the Product Development organization for apparel and lifestyle categories, driving end-to-end execution from concept to commercialization. Build high-performing teams, establish SOPs, optimize processes, ensure product quality, partner cross-functionally on strategy and sourcing, and balance innovation, speed, cost, and margin in a high-growth DTC and wholesale environment.