Teams at Credit Acceptance Corporation

Leads marketing insights and planning, unifying consumer, competitive, market, and dealer data into actionable strategies. Oversees segmentation, KPI dashboards, long-range and annual planning, budgeting, business cases, CDP requirements, and AI-enabled automation. Serves as chief of staff and advisor to the CMO, presents to executives and the board, and builds and mentors a multi-layered insights and analytics team.

Leads consumer research and segmentation, selecting qualitative, quantitative, or secondary methods to generate efficient insights. Translates customer needs and behaviors into marketing strategy, CDP requirements, and growth and retention initiatives. Presents actionable recommendations to executive audiences, manages research vendors, panels, and budgets, applies AI to accelerate insight generation, and builds a high-performing consumer insights team.

Leads the customer loyalty and retention function, owning lifecycle strategy, retention, gross dollar retention, and customer satisfaction outcomes. Builds loyalty programs, maps customer journeys, uses qualitative and quantitative insights to prioritize initiatives, manages budgets and external partners, and presents recommendations to executives. The role also builds and develops a high-performing team, partners cross-functionally, and drives large-scale program launches and continuous improvement.