Teams at Critical Mass

Analyze paid media campaign performance across digital channels, develop measurement frameworks, reports, and dashboards, and translate data into actionable optimization recommendations. The role monitors KPIs, benchmarks, campaign trends, taxonomy, and data quality while investigating discrepancies. It collaborates with media, strategy, account, and analytics teams, supports testing initiatives, and communicates findings through business reviews, presentations, proposals, and client deliverables.

Lead Creative Engineering across accounts by defining design systems vision, driving DCO and AI adoption, ensuring accessibility/security compliance, representing the function to clients and new business, and managing and mentoring engineering leaders while setting technical craft and innovation standards.

Manage end-to-end ad trafficking, QA, and campaign launches across digital channels. Verify creative updates with vendors, troubleshoot with partners, ensure pixels/tags fire via tag manager, and maintain trafficking documentation and SOP governance to deliver accurate, optimized campaigns on deadline.