Teams at Curriculum Associates

Serves as a trusted advisor to business stakeholders, leading discovery, problem definition, requirements development, cross-functional alignment, UAT strategy, post-deployment validation, and change management. Owns domain process maps, business rules, documentation, and AI-assisted workflow governance. Mentors business analysts, improves BA standards, identifies functional opportunities, and supports strategic initiatives involving CRM and data platforms.

Partners with Marketing, Sales Operations, and IT to translate martech, CRM/CDP, campaign, lead-management, data-flow, and reporting needs into actionable requirements. Leads discovery, workshops, stakeholder alignment, Agile delivery collaboration, UAT, post-deployment validation, change management, process documentation, and domain knowledge management. Develops AI-assisted workflows, validation standards, and agent-readiness practices while mentoring business analysts and improving BA standards, templates, and tools.

Own Growth Marketing analytics and data operations: build and maintain full-funnel reporting, ensure data governance and attribution, manage segmentation and Pardot audiences, maintain executive BI dashboards, partner with IT and Sales Ops, direct offshore data resources, and implement AI-assisted workflows to automate analytics and QA.