Teams at Curriculum Associates

Own Growth Marketing analytics and data operations: build and maintain full-funnel reporting, ensure data governance and attribution, manage segmentation and Pardot audiences, maintain executive BI dashboards, partner with IT and Sales Ops, direct offshore data resources, and implement AI-assisted workflows to automate analytics and QA.

Lead product marketing for i-Ready assessment solutions: define positioning and messaging, drive go-to-market and launch plans, run market and competitive analysis, enable sales with content and training, measure KPIs, partner with cross-functional teams, and manage and develop a team to increase adoption and impact in K-12.

Lead strategic positioning and go-to-market strategy for professional learning portfolio. Drive revenue through market research, sales enablement, and cross-functional collaboration.