Teams at Driven Brands

Supports marketing programs for ABRA and CARSTAR franchisees across the United States. Responsibilities include local store marketing, brand activation, franchisee communications, new-store onboarding, social media and content development, event coordination, marketing reporting, vendor coordination, and budget administration. The role partners with franchisees, agencies, operations leaders, and internal teams to drive customer acquisition, brand awareness, and consistent marketing execution.

Manages the tactical execution and optimization of paid media campaigns across digital platforms. Oversees campaign setup, trafficking, QA, budget pacing, performance monitoring, reporting, tagging, and audience integration. Partners with brand teams, media agencies, analytics, CRM, website, SEO, and media operations teams to ensure accurate execution and actionable performance insights. Escalates risks and opportunities to the Director of Media while maintaining campaign documentation, timelines, and operational processes.

Manages the tactical execution and optimization of paid media campaigns across platforms. Oversees campaign setup, trafficking, QA, pacing, budget delivery, performance monitoring, reporting, tagging, audience integration, and in-flight optimization. Partners with brand teams, media agencies, analytics, CRM, website, SEO, and media operations teams to ensure campaign accuracy, operational alignment, and performance against KPIs. Escalates risks and strategic opportunities to the Director of Media.