Teams at Everfit

Own lifecycle strategy from onboarding to expansion across email, push, in-app, and SMS. Build automated campaigns in Iterable, define activation/retention metrics with Product and Data, run A/B tests, report KPIs, leverage AI for personalization, and collaborate with cross-functional and distributed teams to reduce churn and drive growth.

Own and iterate the payments product for a B2B2C marketplace: design transaction lifecycles, improve checkout conversion, payouts, fraud/dispute handling, and billing reliability. Partner with engineering, design, and marketing, talk to users, and build global, AI-assisted payments workflows for international scale.

Lead the sales organization at Everfit by developing strategies to grow the customer base, scaling a sales team, and driving revenue generation.