Teams at Faire

Own product marketing strategy for an 18-week engagement, including positioning, messaging, end-to-end go-to-market, launch, adoption, lifecycle communications, sales enablement, customer research, measurement, and ROI. Influence product roadmaps and senior stakeholders, develop cross-product narratives, introduce new approaches, use AI tools, and mentor other product marketers while adapting scope to evolving business priorities.

Leads forecasting, business intelligence, and go-to-market strategy for new product GMV and out-of-stock performance. Owns key business metrics, conducts complex analyses, develops strategic recommendations, and presents insights to leadership. Partners with Product, Revenue, Data Science, Sales, Marketing, and other teams on cross-functional initiatives, operational processes, and growth strategies.

Own the strategy, roadmap, and financial performance of Faire’s incentives programs, including Insider, seasonal sales, and spend challenges. Build unified benefits experiences and targeting capabilities, optimize incentive returns through unit economics and P&L management, and partner with Finance, Legal, Data Science, Design, and Engineering. Lead cross-functional execution, communicate with executives, and deliver customer-focused products for retailers and brands.