Jobs at Fanatics Commerce

Manage and optimize paid search and Google Shopping campaigns across Fanatics, FansEdge, and Kitbag. Responsibilities include campaign creation, automated bidding, budget recommendations, performance analysis, reporting, tracking integrity, process improvement, and collaboration with Google, Bing, technology vendors, and internal marketing teams. The role supports major sporting events and uses data, automation, and AI-enabled insights to improve revenue and campaign efficiency.

Provides white-glove technical support to executives and internal users while owning audiovisual production for town halls and all-hands events. Responsibilities include troubleshooting hardware, software, networking, VPN, Microsoft 365, and endpoint issues; administering systems; writing PowerShell automation scripts; preparing conference rooms; managing livestreams; conducting rehearsals; and handling live event setup, execution, and teardown. The role is fully onsite, independent, customer-focused, and requires flexible hours and physical equipment handling.

Leads a roughly 180-person engineering and business intelligence organization through senior leaders, owning front-end architecture, cloud reliability, engineering quality, delivery practices, and AI adoption. Partners with Product, Marketing, Merchandising, Operations, and Data Science to improve ecommerce performance, personalization, conversion, and fan experience. Acts as executive incident commander, drives organizational growth and succession planning, and oversees scalable microservices, production operations, security, technical debt, and engineering investment decisions.

Own adoption and growth of Fanatics Commerce’s internal AI platform. The role drives customer discovery, onboarding, activation, time-to-value, sustained usage, and business impact across teams. Responsibilities include identifying adoption barriers, validating AI opportunities, defining platform adoption metrics, shaping the roadmap with engineering and product partners, developing scalable adoption programs, and communicating progress and investment needs to senior leadership.

Build and manage personalized, behavior-driven CRM journeys, email, SMS, and push experiences using enterprise marketing platforms. Develop responsive templates, data models, audience segments, event integrations, and REST API connections. Troubleshoot journey and profile issues, run experimentation, and manage production releases through GitHub, CI/CD, Jira, and agile practices. Partner with marketers and technical stakeholders to translate business requirements into scalable CRM solutions.

Owns end-to-end development of personalized, behavior-driven CRM journeys across email, SMS, and push channels. Builds templates, audience data models, event integrations, APIs, and journey logic using enterprise marketing platforms. Troubleshoots delivery and data issues, manages testing and deployments through GitHub and CI/CD, and partners with marketers and technical teams in an agile environment. The role focuses on personalization, automation, customer engagement, and measurable conversion improvement.

Leads eCommerce marketing analytics and customer acquisition strategy across paid search, social, display, and affiliate channels. Translates complex data into recommendations for investment, attribution, forecasting, and channel performance. Oversees dashboards, experimentation, statistical analysis, bidding models, and scalable reporting infrastructure while partnering with marketing, data science, engineering, and senior leadership. Manages and mentors analysts and drives end-to-end analytical initiatives that improve profitability, customer experience, and marketing efficiency.

Leads engineering across growth and marketing technology, CRM and lifecycle engagement, and data, BI, and experimentation platforms. Owns acquisition economics, paid-media integrations, AI-native marketing capabilities, customer-data and messaging consolidation, and trustworthy self-service analytics. Builds and manages distributed senior engineering teams, aligns marketing, product, finance, privacy, and data science stakeholders, modernizes platforms, controls costs, and delivers measurable revenue and fan-engagement outcomes.

Manage and optimize paid search campaigns across Google and Bing, including shopping and keyword-based advertising. Launch campaigns for events, products, and partner initiatives; monitor performance; analyze keyword and campaign data; and translate findings into actionable recommendations. The role also supports budget planning, automated bidding, tracking accuracy, reporting, and process improvements while collaborating with marketing and technology partners. Occasional work outside standard hours may be needed for major sporting event launches.

IP Counsel responsible for managing global trademark portfolios, clearance, anti-counterfeiting and enforcement, IP disputes, domain matters, licensing agreements, M&A support, and strategic intellectual property advice. The role partners with executives and business teams, oversees outside counsel, supports licensing operations, and uses AI and digital tools to improve legal outcomes.

Build and deploy machine learning models for supply chain, inventory, demand forecasting, pricing, promotion, clearance, and network optimization. Develop time series, predictive, simulation, and discrete optimization models; create scalable pipelines using Python, Spark, and cloud infrastructure; and own the full model lifecycle. Partner with engineering, product, and operations teams, communicate insights, develop decision-support tools, mentor junior data scientists, and measure business impact.

Build and ship full-stack FanApp experiences focused on search, recommendations, merchandising, promotions, and product discovery. Partner with product, design, backend, data, and platform teams to deliver scalable, performant features. Responsibilities include API integrations, testing, instrumentation, experimentation, performance optimization, observability, debugging, and end-to-end ownership from technical design through launch.

Develop and deploy personalized CRM campaigns, lifecycle journeys, automations, and content components in Adobe Journey Optimizer. Translate marketing requirements into scalable technical solutions, implement schemas and data enhancements, build HTML/CSS/Handlebars components, integrate cloud applications through APIs, and manage code through GitHub and CI/CD practices. Collaborate with stakeholders in an agile environment, conduct experiments, analyze campaign KPIs, troubleshoot automation logic, and own journey updates from requirements through production deployment.

Own the architecture and hands-on development of Fanatics’ enterprise AI/ML platform, including the LLM gateway, agent and MCP runtime, retrieval infrastructure, evaluation systems, governance, and cost analytics. Set technical standards, make build-versus-buy decisions, deliver scalable platform capabilities, improve observability and security, mentor engineers, and communicate architectural trade-offs to senior leadership.

Sets enterprise data and integration architecture across commerce, supply chain, ERP, manufacturing, fulfillment, and external trading partners. Defines canonical data models, integration standards, semantic layers, and data platform strategy. Leads architecture decisions involving Snowflake, StarRocks, Iceberg, Kafka, APIs, event-driven systems, AI readiness, privacy, and regulatory obligations. Partners with executives, engineering, product, data governance, security, and compliance leaders while mentoring senior architects and guiding major platform investments.