Teams at Fanatics Commerce

Own paid media campaigns across Google Search, Shopping, PMAX, Meta, Amazon, and other channels. Manage setup, optimization, budgets, spend pacing, testing, targeting, bidding, and creative performance. Analyze ROAS, CPA, CVR, revenue, and large datasets to make real-time decisions, especially around product launches, collectibles drops, and live sports events. Collaborate with product, analytics, and creative teams while introducing automation, AI-enabled insights, and scalable performance improvements.

Leads eCommerce marketing analytics and customer acquisition strategy across paid search, social, display, and affiliate channels. Translates complex data into recommendations for investment, attribution, forecasting, and channel performance. Oversees dashboards, experimentation, statistical analysis, bidding models, and scalable reporting infrastructure while partnering with marketing, data science, engineering, and senior leadership. Manages and mentors analysts and drives end-to-end analytical initiatives that improve profitability, customer experience, and marketing efficiency.

Leads engineering across growth and marketing technology, CRM and lifecycle engagement, and data, BI, and experimentation platforms. Owns acquisition economics, paid-media integrations, AI-native marketing capabilities, customer-data and messaging consolidation, and trustworthy self-service analytics. Builds and manages distributed senior engineering teams, aligns marketing, product, finance, privacy, and data science stakeholders, modernizes platforms, controls costs, and delivers measurable revenue and fan-engagement outcomes.