Jobs at Fellow (fellowproducts.com)

Develop and maintain embedded firmware for Fellow’s connected consumer products using FreeRTOS. Architect systems for real-time performance, low power consumption, memory efficiency, reliability, and connectivity across devices, mobile apps, and cloud services. Collaborate with product design, hardware, and software teams; develop on-device GUIs, test and debug firmware, manage OTA updates, and lead new product experiences in resource-constrained environments.

Own the vision, roadmap, commercial outcomes, and full lifecycle of Fellow’s brewing product category across accessories, platforms, and global markets. Lead customer and market research, define requirements, make cost-feature-schedule tradeoffs, and guide cross-functional teams through development and launch. Partner with engineering, design, marketing, finance, sales, and CX on product strategy, pricing, positioning, portfolio planning, and post-launch optimization.

Leads Fellow’s social media, influencer, affiliate, content, and community strategy across Instagram, TikTok, and YouTube. The role develops brand voice, content calendars, creator partnerships, recurring content franchises, and culturally relevant campaigns. Responsibilities include managing influencer and affiliate programs, engaging communities, collaborating with creative teams, analyzing performance, and optimizing content to increase reach, engagement, conversions, and brand affinity.

Serve as the hands-on technical leader for connected-product firmware. Define system architecture, develop and debug production embedded C/C++ software on RTOS platforms, lead device-to-cloud and mobile integration, and own OTA releases, reliability, security, compliance, and field support. Partner across hardware, backend, mobile, QA, operations, and suppliers while mentoring engineers and improving development processes.

Leads Fellow’s global direct-to-consumer and e-commerce business, owning performance reporting, forecasting, P&L analysis, growth marketing, paid media, lifecycle retention, digital product direction, analytics, vendor management, and team development. Partners cross-functionally with Finance, Brand, Marketing, Product, and Operations while managing agencies and optimizing customer acquisition, retention, cohort behavior, LTV, and channel growth using BigQuery, Amplitude, Looker, Shopify, and AI-enabled workflows.

Lead integrated marketing strategy, executing multi-channel campaigns, managing influencer marketing and PR, ensuring cohesive messaging and performance optimization. Oversee budget, team management, and cross-functional collaboration to drive brand awareness and business impact.

The VP of Software at Fellow will lead and scale the software engineering organization, set the technical direction for embedded and cloud systems, and ensure high-quality product delivery and development processes.

Lead and execute Fellow's creative vision across campaigns, digital, retail, packaging, and content. Manage and grow an in-house creative team, champion AI and automation, optimize workflows and budgets, and translate brand strategy into high-quality, on-brand creative work that scales internal content production.